Leeds Beckett University: Chartered Institute of Public Relations (CIPR) Diploma
|Institution||Leeds Beckett University|
|Department||Leeds Business School|
|Telephone||0113 812 3113|
This course takes an in-depth look at public relations as an integral part of successful business practice, providing you with an understanding of the strategic roles and functions of PR. You will learn the practice of public relations as a management function and you will acquire the strategic theoretical knowledge, tools and techniques needed to improve your decision-making and effectiveness.
You may have completed the CIPR and you could currently be working as senior publicist, a public relations officer or a communications manager. This course will ensure your expertise remains current.
You will be taught at one of the most respected centres for education and research in the field of public relations in Europe, and you will benefit from our full range of specialist resources and our Library with 24/7 access. Our regional, national and international links with industry will help you to develop professional relationships with potential employers.
|Level||RQF Level 5|
The entry requirements for this course are set by the CIPR, please refer to their website for further details. All applicants should satisfy our University English language requirements.
PR Theory & Practice (professional knowledge): Develop the ability to analyse and critique a range of public relations concepts, models and theories and to apply them to public relations practice.
Personal Skills & Development (reflective practice): You will conduct a self-directed research project into an aspect of public relations practice and / or theory, reviewing and critiquing appropriate literature and using primary and secondary research methods.
PR Planning & Management (vocational skills): This module develops the ability to explain, critique and apply a range of theories and practices to strategic public relations planning and management, considering publics, messages, media, research and evaluation.
|EU||3035 GBP for Year 1|
|England||3035 GBP for Year 1|
|Northern Ireland||3035 GBP for Year 1|
|Scotland||3035 GBP for Year 1|
|Wales||3035 GBP for Year 1|
|International||3035 GBP for Year 1|
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