Lancaster University: Psychology of Advertising

InstitutionLancaster University View institution profile
Department Psychology
Web www.lancaster.ac.uk
Email fst-pg-admissions@lancaster.ac.uk
Telephone 01524 593795
Study type Taught

Summary

The ambition of this course is to provide an interface between theory and practice, understanding and skills, by giving a thorough grounding in the psychology underpinning persuasion in the context of how it is applied - and how it might be applied more radically - in the communications industry. The course combines small-group ‘knowledge-exchange’ with innovative student-led teaching, built around: outstanding expertise in cognitive, developmental, social and neuropsychological aspects of advertising, perspectives and contributions from both relevant academic researchers and seasoned advertising practitioners, original commercially-oriented research in groups, and hands-on experience within an optional commercial/third sector work placement.

MSc

Lancaster University

 

The University
Lancaster University is home to a dynamic postgraduate community and offers a wealth of both taught and research study options across a wide range of subject areas. We place an emphasis on interdisciplinarity and encourage collaboration, giving students access to expert teaching and research support and training from across the University.

Our international community extends far beyond the campus with research, teaching, student exchange partnerships with leading universities and institutions in 24 countries across the world and more than 148,000 alumni in over 180 countries worldwide. Lancaster is an open and welcoming community that values ...

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