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Lancaster University: Marketing
Institution | Lancaster University View institution profile |
---|---|
Department | Marketing |
Web | www.lancaster.ac.uk |
Doctor of Philosophy - PhD
Summary
Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.
Our research interests are particularly focused within specialist areas including Business Marketing; Market Studies; Consumer Behaviour; Consumer Culture Theoretics; Branding and International Marketing. We are also interested in work that covers innovation, sustainability, historical aspects of marketing, and bottom of the pyramid markets. Furthermore, our department is linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.
As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.
Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support from a specialist supervisor as you research and write your thesis.
In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.
lumspgadmissions@lancaster.ac.uk | |
Telephone | 01524 510733 |
Study type | Research |
Level | RQF Level 8 |
Entry requirements | A relevant UK Masters degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Masters degree, graded at the equivalent level. We may also consider non-standard applicants, please contact us for information. We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.
Our research interests are particularly focused within specialist areas including Business Marketing; Market Studies; Consumer Behaviour; Consumer Culture Theoretics; Branding and International Marketing. We are also interested in work that covers innovation, sustainability, historical aspects of marketing, and bottom of the pyramid markets. Furthermore, our department is linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.
As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.
Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support by a specialist supervisor as you research and write your thesis.
In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.
lumspgadmissions@lancaster.ac.uk | |
Telephone | 01524 510733 |
Study type | Research |
Level | RQF Level 8 |
Entry requirements | A relevant UK Masters degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Masters degree, graded at the equivalent level. We may also consider non-standard applicants, please contact us for information. We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.
Our research interests are particularly focused within specialist areas including Business Marketing; Market Studies; Consumer Behaviour; Consumer Culture Theoretics; Branding and International Marketing. We are also interested in work that covers innovation, sustainability, historical aspects of marketing, and bottom of the pyramid markets. Furthermore, our department is linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.
As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.
Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support by a specialist supervisor as you research and write your thesis.
In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.
lumspgadmissions@lancaster.ac.uk | |
Telephone | 01524 510733 |
Study type | Research |
Level | RQF Level 8 |
Entry requirements | A relevant UK Masters degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Masters degree, graded at the equivalent level. We may also consider non-standard applicants, please contact us for information. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Would you like to join one of the largest groups of marketing academics in the UK? Become a part of the most research-intensive business school in the UK, according to the latest Research Excellence Framework, where we have a lively research ethos and seek doctoral students who can build on our success.
Our research interests are particularly focused within specialist areas including Business Marketing; Market Studies; Consumer Behaviour; Consumer Culture Theoretics; Branding and International Marketing. We are also interested in work that covers innovation, sustainability, historical aspects of marketing, and bottom of the pyramid markets. Furthermore, our department is linked to the Centre for Consumption Insights, which is a platform for our staff to engage in specialist research that centres on the transformative aspects of consumer research and consumption-related phenomena of pertinence to culture and society. Topics of interest here include consumer vulnerability, diet and health, the environment and family.
As a member of this PhD programme, you will have access to state-of-the-art databases, dedicated office space, scientific computing facilities, and IT support. We offer a research training seminar series, workshops and conferences to create the ideal environment for innovative thinking.
Many of our staff work closely with marketing practitioners. This allows us to make sure our research is relevant to commercial and public-sector organisations, as well as to the academic community. You will receive support by a specialist supervisor as you research and write your thesis.
In addition to your thesis, an oral examination will form an integral part of the assessment of your doctoral research.
lumspgadmissions@lancaster.ac.uk | |
Telephone | 01524 510733 |
Study type | Research |
Level | RQF Level 8 |
Entry requirements | A relevant UK Masters degree with the a minimum of 65% overall and 65% in the dissertation, or a non-UK Masters degree, graded at the equivalent level. We may also consider non-standard applicants, please contact us for information. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
MSc
Summary
Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of our lives – from the products we buy, the retail stores we visit, to the websites we browse. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture.
The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track your career by offering outstanding and comprehensive training to graduates from non-marketing disciplines.
The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply your career prospects. You will learn about global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. You will also have the flexibility to choose between elective modules to advance your specific marketing interests, such as digital marketing and branding strategy. In the final term, you will work on a company-commissioned dissertation for a client to explore real-life solutions to a problem and present and develop your findings.
The programme is double accredited by the Chartered Institute of Marketing (CIM) and Digital Marketing Institute (DMI), allowing you to gain professional qualifications alongside your degree. You will be able to take advantage of our award-winning careers team and active alumni network during your time as a student and after your studies.
pgadmissions@lancaster.ac.uk | |
Telephone | +44 (0)1524 592032 |
Study type | Taught |
Level | RQF Level 7 |
Entry requirements | 2:1 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable. We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously. We normally require an IELTS (Academic) Test with an overall score of at least 6.5, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
**Apply for 2024 Entry**
This programme is no longer accepting applications for 2023 entry. You can register your interest for 2024 entry on our website.
You may also be interested in the following programmes for 2023 entry:
• MSc International Business and Strategy
• MSc Entrepreneurship and Innovation
• MSc Digital Business, Innovation and Management
• MSc Project Management
Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of our lives – from the products we buy, the retail stores we visit, to the websites we browse. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture.
The MSc Marketing is your gateway to a thriving professional career in marketing. Our perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help you to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track your career by offering outstanding and comprehensive training to graduates from non-marketing disciplines.
The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply your career prospects. You will learn about the global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. You will also have the flexibility to choose between elective modules to advance your specific marketing interests, such as digital marketing and branding strategy. In the final term, you will work a ‘deep dive’ dissertation for a client to explore real-life solutions to a problem and present and develop your findings.
The programme is approved and accredited by the Chartered Institute of Marketing (CIM), allowing you to gain a professional qualification alongside your degree through the prestigious CIM Accredited Degree programme. You will be able to take advantage of our award-winning careers team and active alumni network during your time as a student and after your studies.
pgadmissions@lancaster.ac.uk | |
Telephone | +44 (0)1524 592032 |
Study type | Taught |
Level | RQF Level 7 |
Entry requirements | 2:1 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable. We may ask you to provide a recognised English language qualification, dependent upon your nationality and where you have studied previously. We normally require an IELTS (Academic) Test with an overall score of at least 7.0, and a minimum of 6.0 in each element of the test. We also consider other English language qualifications. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Summary
Marketing impacts upon every aspect of our lives - the products we buy, the retail stores we visit and the websites we browse. Marketers can have a profound impact on society, the economy, the environment and culture. It is an exciting, challenging and nuanced discipline set against a changing and dynamic backdrop.
This programme aims to develop knowledgeable, professional marketing postgraduates. It is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Graduate Gateway programme. We have a dedicated careers team within the department to offer careers support. As the UK’s longest established marketing faculty, we have a large and very active alumni network. You will be able to take advantage of this professional and social network during your time as a student and beyond.
We supply the skills and knowledge to graduates who haven’t studied marketing before. You will learn about the global issues facing firms, markets and consumers. We will explain how markets work and introduce you to the theories, tools and techniques that can connect and shape those markets. In the final term you will work in pairs or groups of three on a ‘deep dive’ dissertation, working for a client. You will explore solutions to a problem and present and develop your findings.
Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The programme provides an ideal springboard to marketing-related careers both client-side and agency-side. Our graduates now work in companies such as Reckitt Benckinser, MediaCom, AMV BBDO. Some choose to pursue a PhD in Marketing to further develop their knowledge.
pgadmissions@lancaster.ac.uk | |
Telephone | +44 (0)1524 592032 |
Study type | Taught |
Level | RQF Level 7 |
Entry requirements | 2:1 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable. |
Location | Main Site Admissions Bailrigg Lancaster LA1 4YW |
Lancaster University is home to a dynamic postgraduate community and offers a wealth of both taught and research study options across a wide range of subject areas. Studying at Lancaster is all about broadening your horizons, finding new perspectives and discovering new experiences. By living and studying with students and staff from over 130 countries students join a global community and have the opportunity to make international connections.
We are proud to be highly ranked in three major UK league tables. We are also climbing in the world rankings and are currently in the top 125 out of more than …
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