Lancaster University: Marketing
|Institution||Lancaster University View institution profile|
Doctor of Philosophy - PhD
The department has specialisms in the key areas of consumer research, business marketing and purchasing, market studies and international marketing. Our doctoral students contribute to the life of the department through participation at School and Departmental seminars and doctoral consortia.
|Level||RQF Level 8|
A UK Masters degree with a minimum of 65 per cent overall and 65 per cent in the distinction element, or a non-UK Masters degree, graded at the equivalent level. IELTS: 7.0 or equivalent (minimum element scores apply).
This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers.
You’ll gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You’ll also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets.
The emphasis throughout is on the relationship between theory and practice, and you’ll constantly be challenged to reflect on how the ideas you encounter translate to real-world settings.
Through international cases, simulations and projects, you’ll be exposed to many different marketing contexts – culminating in the Marketing ‘Deep Dive Dissertation’ in the final term. Here you work in collaboration with external clients to explore solutions to a current and perplexing problem and will present and develop your findings throughout the dissertation period.
The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.
|Level||RQF Level 7|
A degree in any subject. One or two ‘taster’ Marketing modules may be acceptable. Applicants should have no more than two years’ work experience in related areas such as Marketing, Sales or Business Development. IELTS: 7.0 or equivalent.
|EU||16500 GBP for Year 1|
|England||16500 GBP for Year 1|
|Northern Ireland||16500 GBP for Year 1|
|Scotland||16500 GBP for Year 1|
|Wales||16500 GBP for Year 1|
|International||23000 GBP for Year 1|
Lancaster University is home to a dynamic postgraduate community and offers a wealth of both taught and research study options across a wide range of subject areas. We place an emphasis on interdisciplinarity and encourage collaboration, giving students access to expert teaching and research support and training from across the University.
Our international community extends far beyond the campus with research, teaching, student exchange partnerships with leading universities and institutions in 24 countries across the world and more than 148,000 alumni in over 180 countries worldwide. Lancaster is an open and welcoming community that values ...
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