Kingston University: Marketing Communications and Advertising
Institution | Kingston University View institution profile |
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Department | Kingston Business School |
Web | www.kingston.ac.uk/postgraduate |
admissionsops@kingston.ac.uk | |
Telephone | 02033089932 |
Study type | Taught |
MSc
Summary
**Reasons to choose Kingston**
– Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International.
– You will be able to achieve a CIM qualification through exemptions awarded by the CIM for this degree. This qualification is highly sought after by employers.
– Guest speakers, from marketing directors to media planners, come to Kingston to share up-tothe-minute information from their campaigns with our students.
**About this course**
You will examine how communications and advertising function in the workplace, gaining a broad and deep knowledge of each marketing communications channel, with a focus on advertising.
You will develop communications plans that stand up to academic scrutiny, gain the skills to present your work to industry experts and to make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief. The work you complete on this course will build into a portfolio you can be proud to show recruiters.
**Example modules**
– Marketing Communications and Advertising Strategy
– Digital Communications and Analytics
– Market Research and Data Analysis
**Career opportunities**
You will graduate ready for roles such as account manager, media planner, customer insight and analytics executive, digital marketer, and marketing executive.
Level | RQF Level 7 |
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Entry requirements | A 2:2 or above honours degree or equivalent in a relevant discipline. Candidates with non-standard qualifications but with relevant experience are welcome to apply. |
Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
EU | 16500 GBP for Year 1 |
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England | 11560 GBP for Year 1 |
Northern Ireland | 11560 GBP for Year 1 |
Scotland | 11560 GBP for Year 1 |
Wales | 11560 GBP for Year 1 |
International | 16500 GBP for Year 1 |
Summary
**Reasons to choose Kingston**
– Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International.
– You will be able to achieve a Chartered Institute of Marketing (CIM) qualification through exemptions awarded by the CIM for this degree. CIM qualifications are highly sought after by employers.
– Guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students.
**About this course**
You will examine how communications and advertising function in the workplace, gaining a broad and deep knowledge of each marketing communications channel, with a focus on advertising.
You will develop communications plans that stand up to academic scrutiny, gain the skills to present your work to industry experts and the expertise to make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief.
The work you complete on this course will build into a portfolio you can be proud to show recruiters.
**Example modules**
– Marketing Communications and Advertising Strategy
– Digital Communications and Analytics
– Market Research and Data Analysis
**Career opportunities**
You will graduate ready for roles such as account manager, media planner, customer insight and analytics executive, digital marketer, and marketing executive.
Level | RQF Level 7 |
---|---|
Entry requirements | Please refer to the course page on the Kingston University website for detailed Entry Requirements. |
Location | Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB |
Fees
EU | 11280 GBP for Year 1 |
---|---|
England | 11280 GBP for Year 1 |
Northern Ireland | 11280 GBP for Year 1 |
Scotland | 11280 GBP for Year 1 |
Wales | 11280 GBP for Year 1 |
International | 16000 GBP for Year 1 |

Kingston University
Overview
A vibrant, modern and supportive University based across four campuses, Kingston offers a wide range of postgraduate taught and research degrees. It offers people from all backgrounds and countries (140 at the last count) the opportunity to make a difference – not only to their own lives, but also to the world around them.
You’ll earn a postgraduate degree with a difference via 118 years of teaching excellence. We will help you to achieve your career goals by putting your academic knowledge into practice, gaining the problem-solving skills and flexibility you need to adapt to the changing …
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