Kingston University: Marketing Communications and Advertising

Summary

**Reasons to choose Kingston**
– Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International.
– You will be able to achieve a Chartered Institute of Marketing (CIM) qualification through exemptions awarded by the CIM for this degree. CIM qualifications are highly sought after by employers.
– Guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students.

**About this course**
You will examine how communications and advertising function in the workplace, gaining a broad and deep knowledge of each marketing communications channel, with a focus on advertising.
You will develop communications plans that stand up to academic scrutiny, gain the skills to present your work to industry experts and the expertise to make recommendations to ad agency directors. You will pitch to professionals, who will critique your technique and your response to a brief.
The work you complete on this course will build into a portfolio you can be proud to show recruiters.

**Example modules**
– Marketing Communications and Advertising Strategy
– Digital Communications and Analytics
– Market Research and Data Analysis

**Career opportunities**
You will graduate ready for roles such as account manager, media planner, customer insight and analytics executive, digital marketer, and marketing executive.

Level	RQF Level 7
Entry requirements	Please refer to the course page on the Kingston University website for detailed Entry Requirements.
Location	Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB

Fees

EU	11280 GBP for Year 1
England	11280 GBP for Year 1
Northern Ireland	11280 GBP for Year 1
Scotland	11280 GBP for Year 1
Wales	11280 GBP for Year 1
International	16000 GBP for Year 1

Summary

This course provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.

Level	RQF Level 7
Entry requirements	A good bachelor's degree, or equivalent, in any discipline. All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0.
Location	Kingston Hill Kingston Hill Kingston upon Thames KT2 7LB

Fees

EU	10750 GBP for Year 1
England	10750 GBP for Year 1
Northern Ireland	10750 GBP for Year 1
Scotland	10750 GBP for Year 1
Wales	10750 GBP for Year 1
International	15600 GBP for Year 1