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Kingston University: Marketing and Brand Management

Institution Kingston University View institution profile
Department Kingston Business School
Web www.kingston.ac.uk/postgraduate
Email admissionsops@kingston.ac.uk
Telephone 02033089932
Study type Taught

Summary

Reasons to choose Kingston - Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International.

  • Through exemptions awarded by CIM, you will have the opportunity to achieve a CIM qualification which is highly valued by employers.

  • Top industry practitioners from companies such as Diageo Great Britain to agencies such as Iris consult on course content, to ensure the course offers skills valued in the industry.

About this course This course can lead to a broad range of careers in marketing, particularly within brand management or brand marketing. It offers an understanding of the business value of brands and the skills to develop and manage them professionally. You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context. Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability.

Example modules - Strategic Brand Management

  • Branding Design

  • Global Marketing Management

For a full list of modules please visit the Kingston University course webpage

Career opportunities Graduates from this course typically enter the workplace in roles such as brand managers, media planning managers, product marketing managers, digital media buyers and brand marketing executives..

MSc

Overview

Our new Town House Strategy will transform our students’ education. It will create a culture of high performance  

that is inclusive, innovative, ambitious and enterprising. 

Many of our courses are accredited by professional bodies and give you the opportunity to engage with industry experts. You will be taught by lecturers working as professionals in their field of expertise, including many who conduct world-leading research and have received prestigious awards. Many of our postgraduate courses offer a work placement, allowing you to gain essential experience relevant to your studies. 

Above all, alongside our teaching and research credentials, we are known …

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