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Kingston University: Marketing and Brand Management

Institution Kingston University View institution profile
Department Kingston Business School
Web www.kingston.ac.uk/postgraduate
Email admissionsops@kingston.ac.uk
Telephone 02033089932
Study type Taught

Summary

Reasons to choose Kingston – Kingston Business School is one of only five per cent of the world’s business schools to be accredited by AACSB International. – Through exemptions awarded by CIM, you will have the opportunity to achieve a CIM qualification – highly valued by employers. – We consult with top industry practitioners, from companies such as Diageo Great Britain to agencies such as Iris, to ensure this course offers the skills valued in industry.

About this course This course focuses on branding from a business perspective. It offers an understanding of the business value of brands and the skills to develop and manage them professionally.

You will develop a solid knowledge of marketing management and be able to oversee a brand across all channels. There are opportunities to apply branding theory to case studies and in a live business context.

Through integrated tasks and workshops, industry links and networking opportunities, there is a focus on career and employability. Your work will form a portfolio to show employers.

Example modules – Strategic Brand Management – Creative Design for Brands – Global Marketing Management

Career opportunities Graduates from this course typically enter the workplace in roles such as brand manager, media planning manager, product marketing manager, digital media buyer and brand marketing executive.

MSc

Kingston University

 


Overview
A vibrant, modern and supportive University based across four campuses, Kingston offers a wide range of postgraduate taught and research degrees. It offers people from all backgrounds and countries (148 at the last count) the opportunity to make a difference – not only to their own lives, but also to the world around them.

You’ll earn a postgraduate degree with a difference via 118 years of teaching excellence.  We will help you to achieve your career goals by putting your academic knowledge into practice, gaining the problem-solving skills and flexibility you need to adapt to the changing …

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