Keele University: Marketing

InstitutionKeele University View institution profile
Department Keele Business School
Telephone 01782 734010
Study type Taught


In today’s globalised, highly competitive world, experts have predicted marketers, writers and salespeople will be among the most in-demand jobs of the next decade – with skills in content creation and curation, social media strategy, digital marketing and analytics the most sought-after. Professionally-accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, our exciting new master’s degree has one aim: to prepare you to make an impact in the real world of work. That’s why, unlike some other courses, the move to digital first and the society-driven demand for increased sustainabilityand ethical behaviour are embedded into our programme. For those new to marketing, we’ll quickly bring you up to speed with basic and then advance marketing theory.

What you’ll learn

Marketing as a discipline is predicated on the idea that in order to survive and thrive organisations need to identify and continue to satisfy the needs of existing and prospective customers. In today’s ever changing and highly competitive world, this is as true as it ever was.

That’s why we start by taking an in-depth look at customers and their buying behaviour, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, we’ll familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion.

A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.

In addition to your final project, you will study eight core modules, which cover core topics such as marketing research, marketing strategy, digital marketing and international marketing communications. You’ll choose one option module in Semester 1 and two option modules in Semester 2.

A large range of optional modules give you the choice to retain your focus on aspects of marketing, such as mediated communications or branding, or broaden your scope of study to include accounting for decision making or entrepreneurship. Depending on availability, you can also choose to study a modern language as your optional module, from absolute beginners to advanced level in British Sign Language, Mandarin Chinese, French, German, Japanese, Spanish or Russian. Those for whom English is a second language may also choose Advanced Business English.


Keele University


We’re Keele University and we’re different

Founded in 1949, we value our excellence in teaching as highly as our global research. At Keele, we are committed to providing our students with outstanding teaching facilities on campus which include the newly developed David Attenborough Laboratories and Keele Business School. Our students will benefit from our highly rated library facilities and have one-to-one support from our established academics. Keele has a beautiful 600-acre campus in North Staffordshire and is located beside the market town of Newcastle-under-Lyme and evolving city of Stoke-on-Trent. Our central location in England gives our students …

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