Keele University: Business Analytics

InstitutionKeele University View institution profile
Department Keele Business School
Web http://www.keele.ac.uk/
Email admissions@keele.ac.uk
Telephone 01782 734010
Study type Taught

Summary

Combining leading expertise from across both Keele Business School and the School of Computing and Mathematics, our course will deepen your understanding of the technical and commercial implications of data-driven solutions.

Business analysts guide businesses to improve their decisions, processes, products and services through data analysis – bridging the gap between IT and business to improve organisational performance, create efficiencies and add value to the business. Grounded in theory and practice, our MSc focuses on developing your understanding of business, management, data analytics and data science within a global context.

With unique access to the combined expertise across Keele Business School and the School of Computing and Mathematics, you’ll gain a deeper insight into how businesses run their operations within today’s challenging economy. At the same time developing the technical skills and knowhow to identify, manage and analyse the most appropriate data sources to evaluate their performance.

Referring to real-life business examples and, where possible, working to solve actual client problems, you’ll gain a comprehensive understanding of the operational, human and environmental factors that influence performance within a business context, as well as the different quantitative and qualitative research approaches you can use to analyse these. We’ll look at the options for collecting data from various sources to support analytics programs, how to construct and quality assure datasets, the process of perform different forms of analysis and effective ways to summarise and present information in a way that senior management can understand.

You’ll graduate with a blended technical and commercial toolset that enables you to not only analyse organisations from different perspectives – strategically, functionally and operationally – but also come up with solutions that are technologically feasible and financially and functionally viable.

Designed to provide a rapid immersion into the field of business analytics, this programme is suitable for almost anyone who is required to evaluate business performance, or aspects of it – whether you work in a for-profit business, government or non-profit.

The programme also includes options that allow you to tailor the content to more closely suit your own backgrounds and interests. For example, if you have existing computing skills you can choose to study more advanced topics on the mathematical theories behind AI and data science. You are also given a choice of modules that allow you to specialise within a specific area of business such as marketing, finance, human resource management and sustainability.

MSc

Keele University

 

We’re Keele University and we’re different

Founded in 1949, we value our excellence in teaching as highly as our global research. At Keele, we are committed to providing our students with outstanding teaching facilities on campus which include the newly developed David Attenborough Laboratories and Keele Business School. Our students will benefit from our highly rated library facilities and have one-to-one support from our established academics. Keele has a beautiful 600-acre campus in North Staffordshire and is located beside the market town of Newcastle-under-Lyme and evolving city of Stoke-on-Trent. Our central location in England gives our students …

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