Goldsmiths, University of London: Museums and Galleries Entrepreneurship

InstitutionGoldsmiths, University of London View institution profile
Department Institute for Creative and Cultural Entrepreneurship (ICCE)
Web https://www.gold.ac.uk/
Study type Taught

Summary

This programme will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship.

Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career.

Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll examine the ways in which museum and gallery professionals have developed sophisticated new strategies and applied innovative entrepreneurial thinking to find ways of attracting visitors from a wide range of backgrounds to visit their institutions, engage with their events, and interact with art works in different ways.

Entrepreneurial thinking in museums and galleries is unique and cannot be viewed in the same way as a start-up business or new commercial venture. Instead it's a progressive way of developing commercial strands within the public sector. So you'll be encouraged to identify entrepreneurial activity, identify the target audiences for whom activities or resources have been developed, and the type of income raised.

The programme will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V and A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.

Postgraduate Certificate - PgCert

Goldsmiths, University of London


















An incubator for ideas

Creativity has always been the hallmark of Goldsmiths. Academic excellence and imaginative course content combine to make a place where creative minds can thrive and ideas are allowed to grow.

Our courses and research activities span the arts, humanities, social sciences, cultural studies, computing, business and management across 18 academic departments.

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Our academics cooperate across disciplines to create exciting new courses and develop novel approaches to research issues. Our interdisciplinary ethos has helped us to become a national leader in many subject areas.

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