Glasgow Caledonian University: Luxury Brand Marketing

InstitutionGlasgow Caledonian University
Department Department of Business Management
Web http://www.gcu.ac.uk
Email studentenquiries@gcu.ac.uk
Telephone 0141 331 8630
Study type Taught

Summary

This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership. On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope. The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

MSc

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