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Glasgow Caledonian University: Luxury Brand Management

Institution Glasgow Caledonian University
Department Department of Business Management
Web http://www.gcu.ac.uk
Email studentenquiries@gcu.ac.uk
Telephone 0141 331 8630
Study type Taught

Summary

The MBA Luxury Brand Management at GCU London, part of the British School of Fashion, builds on our expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management in a global context.

Through this course, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making.

Develop the analytical skills to examine issues that affect the luxury sector Practise creative and critical thinking for innovative solutions to contemporary problems Examine the challenges of global expansion while remaining sustainable and authentic Learn by collaborating with your classmates and thinking like an entrepreneur Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability.

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, sustainability and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

Graduate prospects GCU London’s MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with a luxury specialisation so you can advance in your career.

MBA

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