Glasgow Caledonian University: Global Marketing

InstitutionGlasgow Caledonian University
Department Department of Business Management
Web http://www.gcu.ac.uk
Email studentenquiries@gcu.ac.uk
Telephone 0141 331 8630
Study type Taught

Summary

Drawing on GCU's close relationship to industry, we'll help you develop new insight into the cross-cultural challenges you'll face in today's global environment - and how to address them. You'll discover how technology can help you develop sustainable marketing practices, better understand consumer behaviour and plan marketing, branding and communication strategies. You will study marketing in both theory and practice, for a world-class education built on GCU's decades of academic and professional experience in the field.

MSc

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