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Glasgow Caledonian University: Fashion and Lifestyle Marketing
| Institution | Glasgow Caledonian University |
|---|---|
| Department | Department of Business Management |
| Web | http://www.gcu.ac.uk |
| studentenquiries@gcu.ac.uk | |
| Telephone | 0141 3318630 |
| Study type | Taught |
MSc
Summary
A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. |
| Location | GCU London 40 Fashion Street Spitalfields Tower Hamlets London E1 6PX |
Fees
| Channel Islands | 8900 GBP for Whole course |
|---|---|
| Republic of Ireland | 8900 GBP for Whole course |
| England | 8900 GBP for Whole course |
| Northern Ireland | 8900 GBP for Whole course |
| Scotland | 8900 GBP for Whole course |
| Wales | 8900 GBP for Whole course |
| EU | 16200 GBP for Whole course |
| International | 16200 GBP for Whole course |
Summary
A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. |
| Location | GCU London 40 Fashion Street Spitalfields Tower Hamlets London E1 6PX |
Fees
| Channel Islands | 8900 GBP for Whole course |
|---|---|
| Republic of Ireland | 8900 GBP for Whole course |
| England | 8900 GBP for Whole course |
| Northern Ireland | 8900 GBP for Whole course |
| Scotland | 8900 GBP for Whole course |
| Wales | 8900 GBP for Whole course |
| EU | 16200 GBP for Whole course |
| International | 16200 GBP for Whole course |
Summary
A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. |
| Location | GCU London 40 Fashion Street Spitalfields Tower Hamlets London E1 6PX |
Fees
| Channel Islands | 8900 GBP for Whole course |
|---|---|
| Republic of Ireland | 8900 GBP for Whole course |
| England | 8900 GBP for Whole course |
| Northern Ireland | 8900 GBP for Whole course |
| Scotland | 8900 GBP for Whole course |
| Wales | 8900 GBP for Whole course |
| EU | 16200 GBP for Whole course |
| International | 16200 GBP for Whole course |
Summary
A future-focused course exploring the changing fashion industry and the integration of fashion and lifestyle.
The fashion industry is dynamic, wherein some sectors have faced a slowdown in sales as consumers shift their spending towards lifestyle goods and experiences.
To redress this, lifestyle brands have emerged in the marketplace, wherein fashion is sold alongside, for example, tech products, watches and homeware along with in store experiences, such as yoga classes. These brands exemplify products or services that embody an individual’s interests and attitudes and seek to inspire and guide the consumer's way of life.
Capturing these changes, the MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer.
Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
Students then have the chance to explore this theory in a practical setting through work experience, industry visits, guest speakers and live projects.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. |
| Location | GCU London 40 Fashion Street Spitalfields Tower Hamlets London E1 6PX |
Fees
| Channel Islands | 8900 GBP for Whole course |
|---|---|
| Republic of Ireland | 8900 GBP for Whole course |
| England | 8900 GBP for Whole course |
| Northern Ireland | 8900 GBP for Whole course |
| Scotland | 8900 GBP for Whole course |
| Wales | 8900 GBP for Whole course |
| EU | 16200 GBP for Whole course |
| International | 16200 GBP for Whole course |
Summary
MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. |
| Location | GCU London 40 Fashion Street Spitalfields Tower Hamlets London E1 6PX |
Fees
| England | 8500 GBP for Whole course |
|---|---|
| Northern Ireland | 8500 GBP for Whole course |
| Scotland | 8500 GBP for Whole course |
| Wales | 8500 GBP for Whole course |
| EU | 17950 GBP for Whole course |
| International | 17950 GBP for Whole course |
Summary
MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | UK Honours degree 2:2 or equivalent. Academic IELTS score of 6.0 (or equivalent) with no element below 5.5. |
| Location | GCU London 40 Fashion Street Spitalfields Tower Hamlets London E1 6PX |
Fees
| England | 8500 GBP for Whole course |
|---|---|
| Northern Ireland | 8500 GBP for Whole course |
| Scotland | 8500 GBP for Whole course |
| Wales | 8500 GBP for Whole course |
| EU | 17950 GBP for Whole course |
| International | 17950 GBP for Whole course |
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