Glasgow Caledonian University: Fashion and Lifestyle Marketing

InstitutionGlasgow Caledonian University
Department Department of Business Management
Web http://www.gcu.ac.uk
Email studentenquiries@gcu.ac.uk
Telephone 0141 3318630
Study type Taught

Summary

MSc Fashion and Lifestyle Marketing programme is designed for students who want specialist knowledge in brand development, buying, merchandising, digital and social media marketing communications, staging the retail experience, design and trend decision making and understanding the connected consumer. Drawing upon the latest research in the field, students will become specialists in design management and trend analysis, branding, experiential retail marketing, consumer behaviour and marketing communications, all within the context of fashion and lifestyle.

MSc

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