De Montfort University: Strategic and Digital Marketing

InstitutionDe Montfort University
Department Business and Law View department profile
Telephone 0116 250 6070
Study type Taught


This is a specialist master's degree for students with previous qualifications in marketing and/or substantial marketing experience. If you have no previous marketing qualifications or experience you should consider our Marketing Management MSc which is our career entry course.

This course will develop your expertise in leading-edge marketing applications and give you a competitive advantage over other job applicants and future colleagues. At the end of the course students have the opportunity to complete and In-company project where students can experience the workplace in the UK and complete a more practical project thus providing an excellent preparation for future career development.

We are accredited by The Chartered Institute of Marketing (CIM) for a Dual Award. This Dual Award means that while you are studying for your qualification you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing.

In addition, if you successfully complete the elective Direct and Digital Marketing module you will benefit from significant exemptions from the Certificate in Direct and Digital Marketing awarded by the Institute of Direct Marketing (IDM). Most of our students opt to take the additional exam required and leave with this professional standard certificate alongside their marketing degree. These additional professional qualifications differentiate you from other candidates in a competitive jobs market.


De Montfort University
Business and Law 

The Faculty of Business and Law at De Montfort University (DMU) offers a wide range of industry-aligned postgraduate courses, which provide a platform for students to enhance their career prospects within a variety of industries through a combination of theoretical and practical learning. Our course modules are informed by the latest developments in industry to ensure students are prepared for the employment market. Within the faculty we have two schools:

Leicester Castle Business School (LCBS)
LCBS takes an innovative approach to learning by giving high calibre students from around the world the skills needed ...

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