Coventry University: Advertising and Marketing

InstitutionCoventry University View institution profile
Department School of Marketing and Management
Web www.coventry.ac.uk/postgraduate
Study type Taught

Summary

This course mixes broader marketing theory and practice with the opportunity to develop your subject expertise and skills in advertising. The approach taken is to encourage you to apply your analytical and creative skills to a variety of real-life briefs, case studies and projects.

Employability is at the heart of the design of this course, with a range of initiatives for you to apply what you are learning and to conduct continued professional development. This professional development can allow for some exemptions if you were to apply for additional professional qualifications, such as for the CIM Professional Diploma in Marketing qualification.

Internships are potentially available, as part of the Dissertation/Consultancy Project module, which are subject to availability and a competitive application process. These internships give you the opportunity to apply your learning to real-world environments, and further understand how advertising and marketing works within small and large scale businesses. The University will provide support and help to source these opportunities. Past examples of internships which students have embarked on include with Jaguar Land Rover and Aston Martin.

You will be taught by staff with both academic research and industry experience, many of whom have spent time in roles such as marketing executives, managers and directors of private and public sector organisations. Many of the academics are both nationally and internationally recognised in their respective fields of specialism, publishing their research in the highest quality academic journals, such as the Journal of Marketing Management.

International experience is crucial to helping graduates stand out in the employment market, and this course has been designed to provide these important experiences. Modules such as Managing Global Marketing Teams are intended to build global skills, while all modules offer international perspectives through relevant case studies. There is also the opportunity to attend field trips, to further deepen inter-cultural competencies and specialisms (subject to availability, fees apply).

You can also use our – DigiComm Lab, designed specifically for students studying marketing courses equipped with industry-standard software, including Adobe Comp, Adobe Slate, Adobe Voice, Behance, WordPress and social media platforms, the lab gives you the chance to hone your advertising and marketing skills.

The course also includes the Chartered Management Institute (CMI) accredited module, Professional Development. Students who successfully complete the CMI module can gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

Key course benefits;

* Successful completion provides exemption towards the CIM Professional Diploma in Marketing qualification.

* With over 5,000 students, Coventry Business School is one of the largest in Europe, rated as ‘excellent’ by Eduniversal.

* We are ranked 18th best in the UK for ‘Business, Management and Marketing’ in the UK in the Guardian University Guide 2019.

* Vibrant student community with lots of student-led social events and activities, such as breast cancer charity fundraising and a sports away day.

* Regular guest speakers from industry speaking about various marketing challenges, for example, big data, social media and online customer engagement.

* Staff stay abreast of marketing issues and trends, sharing their experience of relevant national and international conferences, such as those organised by the Academy of Marketing or the European Marketing Academy.

**Accreditation and Professional Recognition**
This course is accredited and recognised by the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM).

MA

Coventry University


Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching ...

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