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Coventry University: Advertising and Marketing

Institution Coventry University View institution profile
Department School of Marketing and Management
Web www.coventry.ac.uk/postgraduate
Study type Taught

Summary

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours.

Why you should study this course Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression.

This course aims to:

  • Prepare you to be a professional advertising and/or marketing communications practitioner.

  • Provide you with theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.

  • Mould you into an adaptable and reflective advertising and marking communication specialist capable of filling management level positions.

  • This course also has a growing network of alumni working in advertising and marketing industry, nationally and internationally, who’s feedback informs the continuous development of the course.

  • This course is accredited1 by the Chartered Management Institute and includes a module that provides you with the opportunity to gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.

MA

Coventry

Coventry University is a provider of world-class teaching, learning and impactful research, and push the boundaries of what higher education can achieve regionally, nationally and across the world.

We are a place where all students can achieve their ambitions. We focus on employability, practical learning and personalised support. We help our students to get the knowledge and skills they need for their chosen career and support them to develop confidence in themselves and their abilities.

You can choose from a wide range of postgraduate courses or research degrees which are delivered from our main campuses in Coventry and London. Some …

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