Coventry University: International Fashion Marketing

InstitutionCoventry University View institution profile
Department Coventry University London
Study type Taught


This is a challenging and fast-paced course covering a huge amount of content, based right in the heart of London – one of the world’s most exciting fashion capitals. You’ll be taught by experienced, helpful tutors who will ensure you have plenty of exposure to London’s many varied fashion scenes.

London Studying in London means you’ll soak up a world of fashion – from vibrant street markets to iconic brands and edgy designer studios. We’re a stone’s throw from Brick Lane, and you’re in easy reach of the luxury stores of Bond Street and Knightsbridge or the department stores and flagship stores of Oxford Street. There are opportunities to visit trade fairs (such as Texfusion, Jacket Required and Pure London), major events such as London Fashion Week, and world-famous museums like the V&A and the Fashion & Textile Museum. You’ll also be surrounded by leading magazine publishers, trend laboratories, designers, photographers, stylists and retailers.

Pathways During your second term, you’ll choose a specialist pathway according to your particular interests or ambitions – either Digital Fashion Marketing or Luxury Fashion Branding. Each pathway includes three modules which enable you to focus on developing very specific practical skills in communicating with consumers, buyer behaviour, and fashion retail marketing.

Joint award Students who pass two specific modules can be awarded the CMI Level 7 Certificate in Strategic Management and Leadership, providing they register as a CMI member and pay the membership fees. With over 100,000 members, the CMI is internationally recognised as the professional body which sets the standards in management.

Staff You’ll be taught by tutors with exceptional career experience in disciplines such as high-end luxury fashion, publishing, styling, retail and PR. Several are research-active and speak at international conferences, and the course leader founded the Fashion Research Network. Your tutors are keen to enthuse and guide you, and work hard to apply their extensive networks of contacts to create opportunities for their students.

Applied There are lots of opportunities to apply your learning, within and beyond the classroom. You could do a short engagement assisting with a photoshoot or helping a business with branding and marketing. Guests speakers from across the fashion industry will come in for talks and workshops. You could go on extended field trips to European and/or international destinations, and your final major project could involve an internship, a consultancy with a client, or a real project with a UK fashion business.

Key course benefits;

  • Explore your interests and talents in order to find the fashion marketing career that’s right for you

  • Pass two modules to qualify for the CMI Level 7 Certificate in Strategic Management and Leadership

  • Enjoy working in our on-campus fashion studio, featuring a suite of Apple Macs equipped with the latest software

  • Access business start-up advice and support if you’re interested in starting your own business when you graduate

  • Walk just a few blocks from our campus to Spitalfields and Brick Lane – two well-known hubs for fashion professionals and entrepreneurs

  • Hear guest lectures from a diverse range of fascinating individuals in fashion, such as photographers, stylists, designers and founders of ethical brands

  • Build your hands-on experience (and your CV) with real experiences such as event management, work placements, internships and consultancy projects.

  • Participate in field trips within the UK (for example, to factories, ateliers, museums, stores and exhibitions) as well as overseas, such as Copenhagen or the Première Vision trade show in Paris


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching and …

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