Coventry University: International Fashion Management

InstitutionCoventry University View institution profile
Department Coventry University London
Study type Taught


This course is designed to produce the fashion leaders of the future, whether you choose to go into management, design, manufacturing, the supply chain or retail, or into associated trades such as publishing or PR. You’ll learn the strategic business skills you’d expect from an MBA, and how to apply them to the specific challenges of the fashion industries.

Where better to study fashion than here in the heart of London? From Mary Quant’s iconic 1960s mini skirt to Vivienne Westwood’s dramatic punk frock, from Carnaby Street to Brick Lane, London has always been at the forefront of fashion. You’ll be encouraged to explore the opportunities London has to offer – from London Fashion Week to museums like the V&A, fabulous street markets like Camden or Portobello Road, high-street retailers, and exclusive luxury brands. You’ll be surrounded by world-famous publishers, designers, photographers, stylists and retailers – all coming together to create fashion in one exhilarating place.

You will be taught by tutors with exceptional career experience in a diverse range of fashion disciplines. They have strong track records working in fields such as high-end luxury fashion, publishing, styling, retail and PR. They are extremely keen to enthuse and guide you, and always apply their extensive networks of contacts to create opportunities for their students.

This course has been designed in collaboration with experts from industry and takes into account the requirements of professional industry associations. This ensures that the course remains relevant for current business practice and delivers the skills which employers need. You will explore the business of fashion in the round, including issues of globalism, ethics and sustainability. Successfully completing two particular modules qualifies you to achieve a CMI leadership qualification.

Both within and beyond the classroom, your learning will always be applied to the workplace. You might have opportunities for ‘work tasters’ – perhaps assisting with a renowned photographer’s shoot or helping an organisation with its marketing activities. You’ll have the opportunity to do a consultancy project for a real client, or an internship; past internships have included accessories brands, UK-based marketing agencies for overseas brands, and European fashion labels.

Fashion is an industry with change built-in – even so, it has been through a number of significant economic, technological and sustainability challenges in recent years. You’ll learn to track and respond to all kinds of changes, from shifting consumer appetites and spending patterns to design preferences and business imperatives. You’ll learn to adapt positively to constant change, be able to think on your feet and to steer your organisation safely through shifting conditions.

Key course benefits;

+ Make the most of a range of work experience and networking possibilities

+ Be taught by superb tutors with fascinating business and professional experience

+ Enjoy a truly multi-cultural experience, studying alongside people from over 50 countries

+ Study in our new fashion studio, equipped with Apple Macs with the latest design software

+ Access business start-up advice and support if you’re interested in starting your own business when you graduate

+ Take the opportunity to obtain the Chartered Management Institute (CMI) Level 7 Certificate in Strategic Management and Leadership

+ Study in the heart of London, close to vibrant street markets as well as the West End and Oxford Street, where you’ll find the flagship stores of major global brands

+ There are opportunities for field trips within the UK (for example, to factories, ateliers, museums, stores and exhibitions) as well as overseas, such as Copenhagen or the Première Vision trade show in Paris


Coventry University

Coventry University is a dynamic university that provides high quality education to students. Our teaching, staff, facilities and student experience have all been recognised as being among the finest in the sector and our future is looking bright as a modern university with a flourishing global reputation.

Why choose Coventry University?

  • Top 15 for five years running in the Guardian University Guide (2016-2020)
  • Awarded University of the Year for Student Experience (The Times and Sunday Times Good University Guide 2019)
  • 1st for Overseas Experiences (based on student trips abroad from HESA 2016/17 data)
  • Gold for outstanding teaching and …

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