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Cardiff University: International Public Relations and Global Communications Management
| Institution | Cardiff University |
|---|---|
| Department | School of Journalism, Media and Culture |
| Web | https://www.cardiff.ac.uk |
| enquiry@cardiff.ac.uk | |
| Telephone | +44 (0)29 2087 4455 |
| Study type | Taught |
MA
Summary
**Prepare for your future as a public relations (PR) professional through a mix of practice, theory and academic study, all while deepening your understanding of the PR practitioner’s role, and the strategic and operational contributions we make to organisations.**
The advance of digital technology as a result of the 4th industrial revolution means public relations (PR) and reputation and brand management are critical components of organisational planning and strategy.
Our MA International Public Relations and Global Communications Management programme will help you develop the skills and techniques you’ll need to succeed as a PR and Communications professional in any industry, at an international level. We can help you pave the way for success in this thriving industry, in which we’re seeing an increasing need for skilled, dynamic professionals.
You will be introduced to PR knowledge, skills and theory by a faculty comprised of academic staff and PR practitioners, all of whom bring their unique and diverse perspectives into their teaching. It is this blend of research and experience, spanning multiple decades and countries, that makes our programme distinctive.
You will gain theoretical understanding of how media and PR have evolved and work in practice, balanced with unrivalled practical activation and experiences. You will cover a range of PR specialisms, including crisis management, content campaign development and implementation, corporate social responsibility, media relations, corporate and consumer communication strategy and internal communication approaches.
Assignments will help you to apply theory and research in a practical and analytical way and your dissertation will provide the opportunity to apply what you have learnt to an area of personal interest – allowing depth and analysis that results in further understanding of a particular practice area.
Whatever your future aspirations in the PR and communications field, you will benefit from graduating from a CIPR-accredited programme. This not only looks great on your CV alongside your academic qualification, but also allows you take your place amongst a network of forward-thinking, respected PR and communications professionals.
**Accreditations**
- Chartered Institute of Public Relations (CIPR)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | Typically, you will need to have either: a 2:2 honours degree, or an equivalent international degree, in any subject. As this is a conversion programme, you don’t need to have a specific professional background or degree to apply. However, you do need an interest or career aspirations in public relations and communications, an understanding of the discipline and a motivation to do well. For further information regarding entry requirements, please visit the course page on our website: |
| Location | Cathays Park Campus Park Place Cardiff CF10 3AT |
Summary
**This course offers a mix of practice, theory and advanced academic study. It develops the skills and techniques required to practice public relations at an international level and an understanding of the PR practitioner’s role as guardian of corporate reputation.**
Public relations is a booming industry and graduates who have the skills to meet the dynamic changes of this exciting and growing sector are in demand.
Public relations specialisms are expanding too, and graduates are gaining jobs in a number of areas including crisis management, corporate social responsibility, media relations, corporate communication, sponsorship and internal communication.
Our MA International Public Relations and Global Communications Management is a unique one year course that develops the skills and techniques required to practice public relations and communications at an international level.
Public relations, at its heart, is about communication between an organisation and its public(s), but 21st century public relations - with the advent of new media - is embedded in everything from politics and business to celebrity. PR is now firmly at the heart of strategic organisational planning.
Aside from gaining valuable practical skills, you are introduced to business, organisational and PR theory so that you can apply critical thinking to professional scenarios to further the effectiveness and quality of public relations that is practiced in industry.
This synthesis of theory and practice culminates in a final dissertation where you have the opportunity to apply what you have learnt to an area of personal PR interest. This piece of advanced academic study would enable you to embark on further research in the field of international public relations, should you wish to do so.
**Accreditations**
Chartered Institute of Public Relations (CIPR)
| Level | RQF Level 7 |
|---|---|
| Entry requirements | For entry requirements, please visit the course page on our website: |
| Location | Cathays Park Campus Park Place Cardiff CF10 3AT |
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