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Cardiff University: Marketing and Strategy

Institution Cardiff University
Department Cardiff Business School
Telephone 029 2087 0084
Study type Research


Marketing and Strategy is a research area within which you can focus your studies as part of our Business Studies PhD programme.

The Marketing and Strategy Section at Cardiff Business School undertakes and publishes innovative and original research on the formulation and implementation of effective market strategies at domestic and international levels. The Section will continue to produce contributions, useful to business practitioners, public policy makers and researchers in a wide range of fields.

The Marketing and Strategy Section is proud of its close links with many regional, national and international organisations.

We offer a full range of expertise, but the following areas are of particular strength:

  • International marketing

  • Strategic marketing

  • Consumer behaviour analysis (marketing)

  • Services marketing

  • Strategic management systems.

Further areas of expertise include:

  • Branding

  • Consumer behaviour

  • Business to Business

  • Relationship marketing

  • Creativity and product innovation management

  • Entrepreneurship

  • Digital media marketing

  • Ethics, corporate social responsibility and sustainability

  • International and cross-cultural marketing

  • Marketing communications

  • Retailing and service marketing.

Doctor of Philosophy - PhD

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