Cardiff Metropolitan University: Digital Marketing Management

InstitutionCardiff Metropolitan University View institution profile
Department Marketing and Strategy
Web http://www.cardiffmet.ac.uk
Email askadmissions@cardiffmet.ac.uk
Telephone 029 2041 6010
Study type Taught

Summary

The MSc Digital Marketing Management at Cardiff Metropolitan University has been designed in conjunction with the Institute of Direct and Digital Marketing (IDM) and the needs of the digital industry. It will equip you with a wide range of digital and social media marketing knowledge and techniques. The aim of the degree is to develop digital marketers who can succeed at a managerial level in today's demanding digital-marketing landscape.

Digital marketing channels have revolutionised the manner in which all businesses operate and market their business activities - as such digital marketing is a pivotal 'must do' activity. Consequently, employers from all sectors are seeking out graduates with digital marketing skills in an endeavour to capitalise on current and future digital trends. This degree has professional practice at its core with content being created and delivered by both academic staff and industry practitioners.

During your time with us, you will gain critical insights into:

The Digital Customer and their buying behaviour and how this differs from offline customers.
How organisations engage and interact with their with Digital Customers
The latest theories, trends and techniques in the use of Search Engine Optimisation (SEO), Pay-per-Click (PPC) and Social Media Marketing.
The metrics and methodologies of the digital analytics businesses such as Google, AdWords and Twitter Analytics through Google's Analytics Individual Qualification (IQ) scheme.
The structure and content of the course will allow you to develop your skills through working on real campaigns in collaboration with relevant businesses. In addition to this there are additional opportunities to practise your digital skill by participating in the Institute of Direct and Digital Marketing (IDM) Student Marketing Competition. The competition will give you enable you to experience what it is like to work for an advertising agency by working on a campaign for a well-known industry brand with the three highest-scoring finalists will be invited to pitch their ideas to the client face to face.

Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this degree will give the skills and knowledge to excel at a managerial level by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and changing digital-marketing landscape.

Our MSc Digital Marketing degree is in the process of being awarded IDM accredited status - which will enable our students the opportunity to gain exemptions form the IDM Certificate in Digital Marketing.

Master of Science - MSc (PG)

Cardiff Metropolitan University




The Guardian University Guide, Times and Sunday Times Good University Guide and Complete University guide (2017) rank Cardiff Metropolitan University as the top new university in Wales. The University was also ranked top in the UK for the overall quality of its International student support by the International student Barometer (ISB), for the 6th year.

We have been ranked as the top post-1992 UK university for research according to the latest (2014) Research Excellence Framework (REF).

At Cardiff Met we’re committed to providing you with an outstanding student experience. We work in partnership with you ...

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