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Bournemouth University: Marketing Management (Retail)

Institution Bournemouth University View institution profile
Department Faculty of Management
Study type Taught


This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts for operating and marketing a retail business.

Why study MSc Marketing Management (Retail)?

  • We have been offering courses in this subject since 1989, with over 700 alumni, many of whom are now in senior managerial positions

  • You will learn from research-active, industry-experienced academics who have published innovative research into retail management and marketing issues

  • You will understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation

  • You will develop analytical skills essential for operating and marketing in the international retail environment by critically examining international retail development and activity, with a view to putting this knowledge into practice

  • Choose to complete a 30-week work placement to get ready for retail and marketing-related roles once you graduate

  • Our extensive network of alumni provides us with unrivalled contacts and opportunities in businesses across the retail and marketing sectors.


Bournemouth University


At Bournemouth University (BU), our courses are crafted alongside leading industry experts, passionate about their subjects and your learning. Our approach of integrating our globally recognised research and industry practice means our degrees are designed to give you the skills and knowledge you need to pursue your passion. A number of our courses are accredited by professional bodies and our Business School achieved AACSB International accreditation - recognising our commitment to excellence.

Our motto is ‘To learn is to be changed.’ We are renowned for our research and teaching excellence in a range of subjects, including, forensic archaeology, …

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