Bournemouth University: Creative Media Arts: Data and Innovation (MA)

InstitutionBournemouth University View institution profile
Department Department of Media Production
Telephone 01202 961916
Study type Taught


The MA Creative Media Arts: Data and Innovation is designed to respond directly to your needs as someone with the ambition to build a career in one of the growth sectors in the UK: the creative and cultural industries. The course delivers a unique combination of media art and design methodologies alongside basic management and business analytics, to help you build a successful career or venture within this dynamic sector. The curriculum has been developed in response to important research findings, demonstrating that growth in the wider economy is being driven by a creative sector founded on a fusion between digital technologies, creative practice and the wider arts and humanities. It's what we call the “fusion hypothesis”. Drawing extensively on this concept we have developed a programme that brings the cultures of art, technology and enterprise into new and generative combinations.

With its emphasis on focused innovation and rapid prototyping the course is unusual in combining a critical media arts perspective with a deep understanding and engagement with the business-led dynamics of the creative industries.

The course is delivered in the context of Bournemouth University’s world renowned Faculty of Media & Communication, known for its contacts at the heart of the media industry. The programme has been developed and lead by leading practitioners from media art contributing business-led research and development insights from the design sector aimed at developing advanced enterprise and creative projects. The image at the top of this page was taken at the Museo Jumex in Mexico City and features work entitled Squidsoup by Liam Birtles, one of the senior lecturers on this course, just one example of the international reach our team has in this field.

Studying this Master’s degree is an ideal next step for applicants from both creative media and the arts and humanities, including areas such as graphic design, visual communications, fine art, performance, audio and sound, and theatre and media production, as well as those from interdisciplinary non-creative backgrounds, such as computer science, geography and engineering, who can demonstrate interest through a creative portfolio or other work experience.

You may have an undergraduate qualification in a related subject or may be able to show your suitability for this programme of study through associated work-experience or evidence of and outputs from other related activities.

1 course option

Qualification MA
Level RQF Level 7
Entry requirements

A good Bachelor Honours degree, 2:1 or above. If English is not your first language you'll need IELTS 6.5 (Academic) or above.


Master's by Project or Master's by Academic Paper.


Core Units: Collaborative Media and Innovation Labs, Media Theory and Creative Media Arts; a History, Advanced Creative Media and Data Lab, and Research in Practice. Option units (choose one): Master's by Project or Master's by Academic Paper.

Location Talbot Campus
Talbot Campus
Fern Barrow
BH12 5BB

Bournemouth University


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