Birmingham City University: International Sport Management

InstitutionBirmingham City University
Department Birmingham City Business School View department profile
Telephone 0121 331 6295
Study type Taught


Our MSc International Sport Management course will provide the academic expertise and contacts to help you develop an exciting professional future in the growing international sports management industry. 

KPMG states that the entire global sports market – including infrastructure, events, training and sports goods – is estimated to be worth between $600-700 billion a year, and the industry growth outpaces most countries yearly GDP. Supporting over 450,000 jobs, the last five years has seen sport become a £20bn industry in the UK.

According to Deloitte, sport business related activity will significantly outpace the average rate of growth in the wider economy well into the next decade. In terms of industries, sport now ranks among the top 15 mainstream activities in the UK economy including telecommunications, legal services and utilities.

What's covered in the course?

The MSc International Sport Management course will provide the academic expertise and contacts to help students develop an exciting professional future in this growing industry. Combining theory and practical application this course will draw heavily from executive international sport leaders, such as Manchester City Football group, Edgbaston, Birmingham City FC & ESL to name a few, to cover multiple aspects such as technology and digital innovation, marketing, events, operations and analytics.

Given the aforementioned, and input from industry, this course is designed with the scientific (MSc) nature to enhance students with the necessary numeracy and analytic skills to see students excel and progress in the global sports industry.

Why Choose Us?

  • The course provides and immerses students in the true international nature of the industry through course content, assessments and visiting out in the field (practice).

  • Students will gain a professional outlook and real-world experience by interacting with a multitude of sporting professionals and international sport organisations

  • Students will learn from academic experts of BCU across the department of Strategy Management & Marketing (SMM)

  • Birmingham will be hosting the 2022 Commonwealth Games and students will be ideally placed to take advantage of all the opportunities this will bring in the lead up to and during the event

  • Students will be provided with access to and support while using essential resources, such as journals and academic databases as well as training in relevant IT applications (SPSS and EXCEL).

  • Students will study in our state-of-the-art City Centre Campus in the UK’s second city

  • Birmingham City University has just launched the UK's first Centre for Brexit Studies, and the recent researching all aspects of the UK's vote to leave the EU, including the impact it has on the sports industry

  • Students will be able to benefit from our Graduate+ initiative. This three-year award course enables students to gain award levels for all the extra-curricular activities students undertake so that they can stand out from the crowd on graduation


Birmingham City University
Faculty of Business, Law and Social Sciences 


A postgraduate qualification is an opportunity to be introduced to new ideas, to gain expertise in your specialist subject and to give your career a real edge. The Faculty of Business, Law and Social Sciences, based at our City Centre Campus, has approximately 6,500 students and offers an innovative learning environment, as well as outstanding facilities and resources. The Faculty is split up into three schools: Birmingham City Business School, School of Law, and School of Social Sciences.

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