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Bath Spa University: Business and Management (Marketing)

Institution Bath Spa University View institution profile
Department Bath Business School
Web http://www.bathspa.ac.uk/courses
Email admissions@bathspa.ac.uk
Telephone 01225 876180
Study type Taught

Summary

Develop your career as a socially and ethically engaged, globally connected business professional with a specialism in Marketing.

  • Gain a solid foundation in business, combined with a named specialism in Marketing.

  • Delivered in a student centred, teaching led and research informed Business School, develop a thorough grounding in current theories and best practice in business and management

  • International curriculum, business links and industry networks, professional accreditation, and embedded support for international students.

The MA in Business and Management in the Bath Business School provides you with a broad introduction to the fundamental principles of business and management in a rapidly changing, increasingly globalised world. Supported by practice-based interdisciplinary teaching and research, you will develop your business expertise alongside the practical and professional skills needed to effectively manage the challenging issues affecting organisations today.

From individual entrepreneurs and small/medium-sized enterprises, to large organisations and multinational corporations, effective marketing plays a central role in building brand awareness, growing a businesses, engaging customers and expanding an organisation’s impact and reach. The Marketing pathway develops your understanding of why marketing is strategically important for organisations, how it relates to other management processes, and the elements that make up modern integrated marketing communications.

CAREER OPPORTUNITIES This MA programme is designed to prepare you for a wide range of occupations in general management across all industry sectors and the international environment. It delivers practical skills and techniques applicable to business and management careers in marketing, enterprise and business start-ups, accounting management, and international business. To further support our students’ career development, we also have a number of professional recognitions and opportunities for further business and management sector accreditation.

MA

Bath Spa University


 


Bath Spa University is about more than studying. It’s about getting stuck in: thinking, making and doing. About bumping into friends on campus, embracing challenges and genuinely caring. We push boundaries and ourselves. If that sounds good to you, you’ll fit in well.


 

Why Bath Spa?
Excellent Reputation
Our origins date back to 1852 and the original Bath School of Art, so we've built our reputation on more than 160 years of tradition and success. We're growing steadily too, with exciting courses and areas of research

Well connected
We have partnerships with businesses, organisations and institutions in …

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