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York St John University: Digital Marketing
| Institution | York St John University |
|---|---|
| Department | Business |
| Web | http://www.yorksj.ac.uk |
| admissions@yorksj.ac.uk | |
| Telephone | 01904 876 598 |
| Study type | Taught |
Summary
Develop your skills to become a digital first marketer. With focus on continued professional development, you will finish this course career ready.
Learn about the value of and methods for determining return on investment of internet marketing programmes. You will also cover online visitor and buyer behaviour, customer journey mapping, mobile marketing, and social media. You will develop an understanding of the issues relating to digital marketing, which will enhance your skills to develop sustainable individual and organisational potential.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | https://www.yorksj.ac.uk/courses/postgraduate/marketing-and-data-analytics/digital-marketing-msc/ |
| Location | York St John University Lord Mayor's Walk York YO31 7EX |
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