West Herts College: Art Direction and Copywriting (Professional Development Diploma)

InstitutionWest Herts College
Department Performance, Music and Media
Web http://www.westherts.ac.uk
Email admissions@westherts.ac.uk
Telephone 01923 812345
Study type Taught


During this course you will be trained in the ability to devise campaign strategies which will sell products and services in a fresh and interesting way. You will be expected to execute them in the appropraite media by rendering concepts. The main aim of the course is for each student to develop a portfolio of creative work. Copywriters and art directors work together as creative teams throughout the course. You will be working alongside tutors who have extensive knowledge of the advertising industry and have worked in leading London agencies. They are all still actively involved in the business and their up-to-date contacts provide good liaison between the course and the job market. This course is widely recognised by the advertising profession and is a strong stepping stone to jobs within this industry.

1 course option

Qualification Professional Development Diploma
Level RQF Level 7
Entry requirements

Copywriters are expected to have a minimum of 2 A-levels. Art directors should have an HND or degree in graphic design or a related subject. We welcome applications from people without traditional qualifications however you will be expected to undertake a Creative Entry Test and show exceptional creative abilities at interview.


Continuous assessment and portfolio.


Built around the demands of the job, the course parallels the working practices of an advertising agency. Students are given a wide range of creative briefs which enables them to develop good communications skills across a broad range of media. The emphasis is on conceptual thinking whereby students devise imaginative advertising ideas. Also, much attention is given to the craft skills (copywriting and art directing). Creative teams often work on a broad spectrum of products covering all media. At any one time they could be working on a television commercial for a chocolate bar, a press campaign for a brand of mouthwash and a poster campaign for a charity.

Location Watford Campus
Hempstead Road
WD17 3EZ


England 3995 GBP for Year 1
Northern Ireland 3995 GBP for Year 1
Scotland 3995 GBP for Year 1
Wales 3995 GBP for Year 1

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