UPF Barcelona School of Management: MSc Master of Science in Marketing

InstitutionUPF Barcelona School of Management
Department Single tier structure
Web http://www.bsm.upf.edu
Study type Taught

Summary

Offered jointly between the UPF Department of Economics and Business, and the UPF Barcelona School of Management, the Master of Science in Marketing is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective.

Practically oriented and internationally minded, the Master of Science in Marketing will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment. The Master of Science in Marketing benefits from the outstanding, hand-picked faculty of UPF's world ranked Department of Economics and Business, known for its scientific approach, its constant contribution to creating knowledge and its capacity to stimulate and convey knowledge.

MA

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