University of York: Global Marketing

InstitutionUniversity of York
Department The York Management School
Web http://www.york.ac.uk
Email management-postgrad@york.ac.uk
Telephone 01904 325052
Study type Taught

Summary

This is a marketing Master's specialising in the global context. It gives students the opportunity to study a range of subjects within exciting marketing areas including global marketing, brand management, social and ethical marketing and digital marketing. The course provides students with the academic knowledge and skills to enable them to pursue marketing careers in the global private, public and not for profit sectors. The programme is different from other marketing Master's in its specific global orientation within marketing and its cohort-specific, research-informed teaching delivered by both leading researchers and industry experts. The staff involved in this programme are members of the Marketing Group at TYMS as well as of the Centre for Evolution of Global Business and Institutions (CEGBI), a world-leading centre on research in global branding based at TYMS.

MSc

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