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University of West London: International Fashion Brand Management: Circular Fashion

Institution University of West London
Department London School of Film, Media and Design
Telephone 02082312468
Study type Taught


The MA International Fashion Brand Management: Circular Fashion is the first postgraduate course of its kind in the UK. The course is part of our MA International Fashion Brand Management (MA IFBM) suite which offers six innovative pathways:

MA International Fashion Brand Management: Circular Fashion MA International Fashion Brand Management: Phygital Luxury Fashion MA International Fashion Brand Management: Fashion Buying & Merchandising MA International Fashion Brand Management: Fashion Visual Merchandising MA International Fashion Brand Management: Fashion Insight & Strategy MA International Fashion Brand Management: Fashion PR & Communication

This course will teach you how to to deal with the complexity of sustainability in the fashion industry by providing concrete tools and inspiring circular fashion business practices. You will study current practices of how materials, products, supply chain and retail can be regenerated and innovated through the circular economy. You will integrate such innovations into fashion brand building and development. You will study and assess the financial viability of different circular business models in the fashion industry.

You will develop in depth understanding of the key role of a circular fashion manager; from professional competencies and essential tools needed for managing responsibility for fashion and luxury brands to personal attributes and the commercial implications for transparency and traceability in the supply chain. In addition you will study how to fight counterfeiting on a strategic and legal point of view, and how to apply the sustainability principles to the retail space for both UK and overseas markets in an omni-channel environment.

Last but not the least, you will develop strategies for communicating transparency through transmedia storytelling that conveys the brand DNA while promoting the commercial success of its products.

Compulsory residential international field trips The MA International Fashion Brand Management is the first postgraduate fashion course in the UK that formally integrates international residential trips into its curriculum. During these trips, you will meet industry professionals, attend master lectures, view collaborative work, and engage in personal growth. The compulsory trips throughout the 2021 academic year will be:

FT1: European Fashion Capitals Trip (Paris, Milan and Florence): 8 to 10 days (Semester 1). FT2: New York Fashion Field Trip: 7-8 days (Semester 2). Optional international residential field trips Students studying on this pathway will be able to attend Trip 3 and Trip 4 as optional trips. You may wish to attend only one or none:

FT3: Copenhagen Fashion Summit: 3 to 4 days (Semester 3). FT4: Berlin Circular Fashion Trip: 3 to 4 days (Semester 2). Internships This course has an optional 80 hours internship integrated into the curriculum. An internship will enhance your employability by offering valuable experience and professional contacts within the industry and put your skills to use in the real world of fashion. It is possible to do your internship digitally.

Learning through social action Instead of an internship, you may participate in a cross-pathway social action industry mentorship projects for which we have teamed up with Justice in Fashion - a global alliance of like-minded and skilled individuals endeavouring to create positive change in the fashion industry.

Digital skills On this pathway, you will work on your creative media and digital skills and learn to use a range of pathway specific industry-standard software. Our facilities include:

  • 3D design studio

  • PC/Mac labs

  • film/motion capture studios

  • photography studios

  • digital print bureau

  • knitting studio

  • sewing studio

  • pattern making studio


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