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University of Sussex: Strategic Marketing
Institution | University of Sussex View institution profile |
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Department | Business and Management |
Web | www.sussex.ac.uk |
Study type | Taught |
MSc
Summary
Develop your strategic marketing skills and compete in today’s global marketplace.
On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll:
- study core marketing areas, including marketing strategy, market research, brand management and buyer behaviour
- learn about advanced marketing analytics
- gain essential skills to help you measure success and improve the quality of marketing decisions
- cover perspectives for ethical and socially responsible marketing decisions, and learn how to navigate the challenges and pitfalls
- explore the role of marketing in influencing consumers towards more sustainable behaviour.
Building on this foundation, you can tailor your degree to your career path. Options include digital marketing, new product development strategy, business-to-business marketing and innovation in the creative economy.
You’ll study at the University of Sussex Business School with innovation at its heart. You’ll benefit from our teaching, research and business partnerships.
Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.
Level | RQF Level 7 |
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Entry requirements | You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%). Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing. |
Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Summary
Develop your strategic marketing skills and compete in today’s increasingly global marketplace.
On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics. You also cover the principles of design, creativity and innovation as well as global marketing management. Building on this foundation, you can tailor your degree to your career path, with options including digital marketing, supply chain management and the management of negotiation.
You’ll be studying at an international Business School with innovation at its heart, where you’ll benefit from our teaching, research and business partnerships.
**Accreditation**
- Our Strategic Marketing MSc is accredited by CIM – The Chartered Institute of Marketing, the world’s leading professional marketing body. Accreditation provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions.
- The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures a rigorous quality control, benchmarking against international standards and is acknowledged worldwide.
Level | RQF Level 7 |
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Entry requirements | **Degree requirements** **Subject-specific requirements** Please see: https://www.sussex.ac.uk/study/masters/courses/strategic-marketing-msc for further entry requirement information. |
Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
We are a research-intensive campus university with an excellent international reputation, located within the vibrant seaside city of Brighton & Hove. We welcome spirited students who want to study in a creative and intellectually-challenging environment.
We have been ranked 1st in the world for Development Studies for seven consecutive years in the QS World University Rankings by Subject 2017-2023.
A uniquely Sussex education
We offer over 200 postgraduate courses designed to enable you to make a positive difference in the world.
From American Studies to Robotics, Applied Linguistics to International Management, Philosophy to Human Rights, we have stimulating …
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