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University of Sussex: Marketing Analysis and Consultancy (online)
Institution | University of Sussex View institution profile |
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Department | Business and Management |
Web | www.sussex.ac.uk |
pg.enquiries@sussex.ac.uk | |
Telephone | 01273 87107 |
Study type | Taught |
Postgraduate Certificate - PgCert
Summary
Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.
You will also have the opportunity to transition onto the full online Masters degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.
Delivered by Sussex’s double accredited (EQUIS and AMBA) Business School, the Marketing Analysis and Consultancy PG Cert (online) gives you the research, analytical and consultancy skills required to make an immediate impact in your organisation and advance your marketing career.
The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require.
You will learn:
- the importance of market research in informing marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute research
- advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions
- how to use market and customer research and insights to better inform current and future marketing activity
- how to apply the skills and knowledge acquired in the previous modules to improve strategies and campaigns.
You may also be interested in our CIM accredited International Marketing MSc (online).
We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.
Level | RQF Level 7 |
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Entry requirements | A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with three or more years relevant professional experience will also be considered for entry to this course. **English language requirements** Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) high level (6.5 overall, including at least 6.0 in each component). |
Summary
Taught 100% online, the Marketing Analysis and Consultancy PG Cert (online) offers you the flexibility to study with us from wherever you are in the world. The course gives you the research, analytical and consultancy skill set required to make an immediate impact in your organisation and rapidly advance your marketing career.
You will also have the opportunity to transition onto the full online Masters degree, the International Marketing MSc (online), after successfully completing the first three modules of the PG Cert.
elivered by Sussex’s double accredited (EQUIS and AMBA) Business School, the Marketing Analysis and Consultancy PG Cert (online) gives you the research, analytical and consultancy skills set required to make an immediate impact in your organisation and advance your marketing career.
The course has been designed to give you the practical marketing and consultancy skills to add value to your organisation, as well as match and exceed the knowledge and skills employers require. You will be able to progress your career by learning the following:
The importance of market research to inform marketing decisions, the stages of the marketing research process, and techniques used to commission, perform and execute research.
- Advanced data analytics skills by investigating and interpreting data within the context of marketing-related questions.
- How to use market and customer research and insights to better inform current and future marketing activity.
- How to apply the skills and knowledge acquired in the previous modules for a realistic case study to improve strategies and campaigns.
Level | RQF Level 7 |
---|---|
Entry requirements | A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with three or more years relevant professional experience will also be considered for entry to this course. |
We are a research-intensive campus university with an excellent international reputation, located within the vibrant seaside city of Brighton & Hove. We welcome spirited students who want to study in a creative and intellectually-challenging environment.
We have been ranked 1st in the world for Development Studies for seven consecutive years in the QS World University Rankings by Subject 2017-2023.
A uniquely Sussex education
We offer over 200 postgraduate courses designed to enable you to make a positive difference in the world.
From American Studies to Robotics, Applied Linguistics to International Management, Philosophy to Human Rights, we have stimulating …
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