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University of Sussex: International Marketing (online)
Institution | University of Sussex View institution profile |
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Department | Business and Management |
Web | www.sussex.ac.uk |
pg.enquiries@sussex.ac.uk | |
Telephone | 01273 87107 |
Study type | Taught |
MSc
Summary
International marketing specialists are highly prized across sectors, helping businesses diversify their customer base and unlock revenue in new markets.
With 10 globally focused modules, our online Masters in marketing has been designed to build this sought-after expertise. On the course, you’ll develop a deep understanding of the international marketing landscape and how to tailor strategies for diverse countries and cultures.
The course also has a strong focus on data analysis – equipping you with the technical and strategic skills required of senior decision-makers. Through practical exercises using best-in-class analytics software, you’ll learn how to source, track and interpret key metrics, helping you develop robust marketing plans grounded in data.
The course concludes with a practical consultancy project. You can conduct this for your workplace or an organisation of your choice, offering the chance to demonstrate your new skill set and leadership ability to current or future employers.
Our International Marketing MSc (online) is a part-time course which can be completed in as little as two years, with the option to extend this to four should you need to pause your studies.
Please note, we also offer an on-campus version of our International Marketing Masters or an online Marketing Analysis and Consultancy Postgraduate Certificate (PG Cert).
Level | RQF Level 7 |
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Entry requirements | A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with relevant professional experience will also be considered for the online International Marketing Masters. **English language requirements** Applicants whose first language is not English (and whose first degree was not taught in English) need to supply evidence of IELTS (Academic) at a high level (6.5 overall, including at least 6.0 in each component). |
Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
Summary
**Key information**
Taught 100% online and accredited by the Chartered Institute of Marketing, this flexible course offers a heavyweight International Marketing Masters for students looking to get ahead in the global marketing sector.
**Course overview**
Designed to meet the challenges faced by modern marketers, our International Marketing Masters will give you the practical skills and specialist knowledge required in today’s global business world.
The course provides a strong foundation in theory with modules focused on market research, data analysis and consumer behaviour. You’ll explore both traditional and digital marketing methods and how the barriers between the two have become significantly blurred. You’ll gain the skills and confidence to develop marketing strategies and deliver campaigns with impact for a range of sectors and products.
During the final two modules you’ll undertake a specialist consultancy project directly related to your workplace or organisation of your choice.
This is a part-time course, the minimum period of study is between 2 years, and 2 years and 2 months – dependent on when you join. You can pause your study by stepping on and off as your professional or personal commitments require, provided you complete within the maximum study period of 4 years.
You can also study an on campus version of our Marketing Masters on a full or part time basis, find out more.
If you would like to read our course brochure download it here.
Level | RQF Level 7 |
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Entry requirements | A lower second-class (2.2) undergraduate honours degree or above from any UK university or international equivalent. Students with relevant professional experience will also be considered for entry to this course. |
Location | Main Site Sussex House Undergraduate Admissions Falmer Brighton BN1 9RH |
We are a research-intensive campus university with an excellent international reputation, located within the vibrant seaside city of Brighton & Hove. We welcome spirited students who want to study in a creative and intellectually-challenging environment.
We have been ranked 1st in the world for Development Studies for seven consecutive years in the QS World University Rankings by Subject 2017-2023.
A uniquely Sussex education
We offer over 200 postgraduate courses designed to enable you to make a positive difference in the world.
From American Studies to Robotics, Applied Linguistics to International Management, Philosophy to Human Rights, we have stimulating …
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