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University of Stirling: Marketing Analytics

Institution University of Stirling View institution profile
Department Stirling Business School - Strategy, Operations, Analytics and Systems
Web www.stir.ac.uk
Email postgraduate.admissions@stir.ac.uk
Telephone 01786 466655
Study type Taught

Summary

Marketing analysts are in high demand in today’s data-driven economy. Organisations generate vast amounts of data – from product reviews to customer interactions. Marketing analytics makes sense of the data to guide successful business strategies.\ Our MSc Marketing Analytics course equips you with the skills needed to thrive in a data-driven world. We have an active learning, careers-focused approach which puts key skills taught in theory into practice.\ Our partnership with business makes sure you learn what is needed by global employers. You’ll gain a toolbox of analytical techniques and strategic insights so that you can translate information into action. We teach a powerful blend of practical and theoretical skills, to enhance your employability in a competitive job market.\ Gain practical experience in marketing and analytics

  • Analyse Big Data such as social media comments or online product reviews.

  • Understand consumer behaviours and generate marketing analytics solutions for organisations.

  • Practical sessions on data analytics and marketing simulations.

  • You will undertake consultancy-style projects. In addition, there are opportunities to work with a business as part of your consultancy project. Your project work will build-up the practical skills needed for future career roles. Recent organisations include:\ Keep Scotland Beautiful\ Care Opinion\ Volunteer Scotland\ Stirling Council\ Otter Adventures

Curriculum informed by top experts\ Our curriculum is informed by an advisory board of top marketing practitioners. This includes high-profile professionals from companies such as Kortext, BMW and Clevertouch Consulting.\ Focus on analysis and communication\ We designed our course to be a conversion course for those who are new to data analytics. You’ll learn to analyse data such as Power BI, Orange Datamining or SPSS, and communicate your insights. We want you to become a professional who can link marketing and data analysis.\ We are AACSB accredited\ The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.

MSc

The University of Stirling is an international university committed to helping students Be the Difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2024).

That’s just part of the reason Stirling was shortlisted for University of the Year in the Times Higher Education (THE) Awards 2024, rated top 30 in the UK for postgraduate teaching (Postgraduate Taught Experience Survey 2024) and number one in the UK for campus environment (The International Student Barometer …

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