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University of Stirling: Behavioural Science

Institution University of Stirling View institution profile
Department Stirling Business School - Marketing, People and Entrepreneurship
Web www.stir.ac.uk
Email postgraduate.admissions@stir.ac.uk
Telephone 01786 466655
Study type Taught

Summary

Behavioural Science is about understanding how and why people behave and make decisions. This is becoming increasingly important in business and policy. It's why millions of pounds are being invested in human behaviour research to tackle societal challenges (Source: UKRI, 2023).

Governments and businesses increasingly use behavioural science. For professionals ready to embrace this shift, the future is full of opportunities.

Our MSc Behavioural Science will teach you how to use behavioural insights to better understand and change behaviour. We give you a broad overview of psychology, behavioural economics and statistics. When you graduate, you’ll be ready to contribute with innovative solutions needed by businesses, government and society.

To study on our Behavioural Science course, you do not need to have previous experience in the field. Explore your interest in better understanding and changing behaviour.

Gain skills for a career in behavioural science

  • Study the latest behavioural science theories and methodologies.

  • Analyse behavioural data from experiments and surveys with R, statistical programmes and regression models.

  • Solve practical challenges in areas you are interested in.

  • Design behavioural experiments and implement behavioural research methods.

Join the Stirling Behavioural Science Centre\ The Stirling Behavioural Science Centre is a world-leading research hub. You will have access to the centre’s regular programme of visiting speakers, research seminars and workshops. You can engage with leading practitioners and benefit from our international network.

Our recent behavioural science degree students enjoyed guest lectures by experts including:

  • Cowry Consulting (a Behavioural Science consultancy)

  • HMRC

  • Ofcom

  • Ofgem

  • Competition and Markets Authority

  • Irish Economic and Social Research Institute

Apply your learning to your area of interest\ Our assignments challenge you to apply behavioural science in an area of your interest, such as health, finance or the environment. You can design your own experiments and write policy briefs. You will learn to engage stakeholders and moderate a behavioural challenge workshop.

You will have the opportunity to work on real life examples. Many graduates work with their employers or other businesses on collaborative projects that are relevant to their work.

Examples of participating business include:

  • Siemens

  • Tesco

  • Keep Scotland Beautiful

  • Iceland's Cancer Detection Clinic.

We are AACSB accredited\ The University of Stirling is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB International is the world's largest global standard-setting body for business education. Only 6% of the world’s leading business schools achieve this accreditation. This recognises our excellence in business education and societal impact.

MSc

The University of Stirling is an international university committed to helping students Be the Difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2024).

That’s just part of the reason Stirling was shortlisted for University of the Year in the Times Higher Education (THE) Awards 2024, rated top 30 in the UK for postgraduate teaching (Postgraduate Taught Experience Survey 2024) and number one in the UK for campus environment (The International Student Barometer …

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