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University of Stirling: Sport Management

Institution University of Stirling View institution profile
Department Sport
Web www.stir.ac.uk
Email postgraduate.admissions@stir.ac.uk
Telephone 01786 466655
Study type Taught

Summary

The global growth of the sports industry is creating exciting new opportunities for graduates with a Masters in Sport Management (source: Research.com 2025).\ Our highly-rated course will position you to make use of these opportunities. You'll learn to combine management, marketing and financial skills with a specialist knowledge of sport.\ Our Sports Management Masters teaches you to:

  • explore the principles of management and learn how to apply them to sport organisations;

  • examine issues in global sport such as the impact of sport on human rights, the environment and the relationship between sport and the media;

  • assess the financial operations of a sport organisation; 

  • propose creative responses to challenges that sport managers and marketers find in the industry.

During your studies you’ll also have the opportunity to complete a placement with a local or international sport organisation. Former students have gained valuable experience during placements with Rangers Football Club, Royal Troon Golf Club, Active Stirling, The Falkirk Foundation, Scottish Volleyball and others.  \ Learn from leading, experienced experts\ Our course tutors include trustees of National Governing Bodies of Sport and sport managers with wide professional experience. We have staff who actively consult with international sport organisations. These experienced professionals will give you unique insight into professional practice.\ We also invite guest lecturers to share their knowledge throughout your studies. Previous lecturers include:

  • Neil Doncaster, Chief Executive at the Scottish Professional Football League (SPFL)

  • Eve Muirhead, Scottish Curling

  • David Edge, National Team Manager and Head of Rugby Operations at Scottish Rugby

  • Jude Reid, Head of Sustainable Business at Scottish Sports Futures

Scotland’s University for Sporting Excellence  \ We’ve developed an international reputation for delivering sport courses that get results. We have been designated as Scotland’s University for Sporting Excellence since 2008 for our commitment to driving wider sports participation, preparing world-class athletes, and informing public health policy with our research. We’re consistently ranked among the best universities in the UK for our sports facilities, which include a 50m swimming pool, tennis courts, football pitches, athletics track and extensive indoor gym and fitness spaces.\ Study our MSc Sport Management and discover how you can be the difference in the global sports management marketplace. 

MSc

The University of Stirling is an international university committed to helping students Be the Difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2024).

That’s just part of the reason Stirling was shortlisted for University of the Year in the Times Higher Education (THE) Awards 2024, rated top 30 in the UK for postgraduate teaching (Postgraduate Taught Experience Survey 2024) and number one in the UK for campus environment (The International Student Barometer …

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