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University of Stirling: Marketing Analytics
| Institution | University of Stirling View institution profile |
|---|---|
| Department | Business and Marketing |
| Web | www.stir.ac.uk |
| graduate.admissions@stir.ac.uk | |
| Telephone | 01786 467046 |
| Study type | Taught |
Summary
The increase in the collection and analysis of Big Data, — extremely large sets of information, such as social media comments or online product reviews — can provide valuable insight to consumer behaviors and preferences. As a result, businesses need market research analysts who are able to handle data and apply it to real-world marketing contexts.
This course is designed to provide students with a thorough understanding of the industrial and scientific relevance of marketing analytics and their application in strategic and operational decision making for organisations that use Big Data. It has been developed to equip you with the practical, evaluative and analytical skills to allow you, as a future marketing manager, to influence and develop strategy and performance within organisations, as an expert in marketing analytics.
The course is multidisciplinary, combining the Stirling Management School’s expertise in marketing, business management and leadership with computing expertise. A key feature of the course is an Industry Partnership and Action Learning approach through consultancy projects with industry. To finish your studies you will undertake a three-month project giving you an opportunity to apply in the concepts and theories you have worked on during the course to a real-life topic.
MSc
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and data analytics to get the most from the course. |
| Location | Stirling Grange Road Stirling FK9 4LA |
| Level | SCQF Level 11 |
|---|---|
| Entry requirements | A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. No background in business is required but you will need to have a strong interest in marketing and data analytics to get the most from the course. |
| Location | Stirling Grange Road Stirling FK9 4LA |
The University of Stirling
The University of Stirling is an international university committed to helping students make a difference in the world. Based in the heart of Scotland, Stirling is a place where ability – not background – is valued, and teaching, employability and facilities are all rated five-star (QS Stars University Ratings 2021).
The University of Stirling is ranked top 40 in the UK (Times and Sunday Times Good University Guide 2023), and students rated Stirling top 10 in the UK for Postgraduate Student Experience in the Postgraduate Taught Experience Survey (PTES) 2021.
With over 90 postgraduate courses, …
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