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University of Sheffield: International Public and Political Communication
Institution | University of Sheffield |
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Department | Journalism, Media and Communication |
Web | http://www.sheffield.ac.uk |
journalism-admissions@sheffield.ac.uk | |
Telephone | +44 (0)114 222 2532 |
Study type | Taught |
MA
Summary
Become an expert in media relations, political marketing and persuasive communication. You'll take part in debates on mis and disinformation, learn how organisations shape their messages to persuade, inform or mislead, and put your knowledge to the test by designing a campaign of your own.
**Course description**
We are continually surrounded by differing viewpoints and messages. This content is shaped in different ways, advocating viewpoints and constructing campaigns to influence public opinion, audiences and policymakers.
Our course teaches you to be an expert in both the analysis and development of messages from groups such as political parties, public and governmental institutions, pressure groups, charities and NGOs.
You'll learn about media relations, political marketing and the scope and significance of political communication. You'll also develop skills in persuasive communication, including communicating with the media, media training, and using different media outlets to promote ideas through advocacy and lobbying.
Our teaching provides a thorough, critical understanding of key debates around the intersection of the media and international public and political communication.
Please see our University website for the most up-to-date course information.
Level | RQF Level 7 |
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Entry requirements | Minimum 2:1 undergraduate honours degree. We may also consider your application if you do not meet the standard academic requirements but if you have considerable work experience in a media-related role. We also consider a wide range of international qualifications: Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent. |
Summary
Become an expert in media relations, political marketing and how organisations shape their messages to persuade, inform and sometimes mislead. Sharpen your knowledge by designing a campaign of your own.
**Course description**
Messages and viewpoints are all around us at all times. Political parties, public and governmental institutions, pressure groups, charities and NGOs shape messages in particular ways, advocating viewpoints and constructing campaigns to influence public opinion, specific audiences and policymakers. Our course teaches you to be an expert in both the analysis and development of such messages.
You'll learn about media relations, political marketing and the scope and significance of political communication. You'll develop skills in communicating with the media (including media training) and using different media outlets to promote ideas through advocacy and lobbying.
Our teaching offers a deep and critical understanding of key debates around the intersection of the media and public and political communication internationally.
We teach a deep critical understanding of key debates around the intersection of the media and public and political communication internationally. So this degree is a good route into PhD study as well as a solid foundation for careers in lobbying, journalism, public relations and more.
Please see our University website for the most up-to-date course information.
Level | RQF Level 7 |
---|---|
Entry requirements | Minimum 2:1 undergraduate honours degree. We may also consider your application if you do not meet the standard academic requirements but if you have considerable work experience in a media-related role. English language requirements: Overall IELTS score of 6.5 with a minimum of 6.0 in each component, or equivalent. |
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