University of Salford: Digital Marketing
|Institution||University of Salford|
|Department||Salford Business School|
With the growth of online activity in many areas of life, outstanding digital marketing competency is needed across all business sectors. On this CIM - approved and accredited programme, developed in consultation with our industry partners, you will extend your existing skills while gaining the digital and social media marketing knowledge needed in today’s demanding digital global economy.
You will look critically at current literature on a wide range of digital marketing theories and issues but the programme is also highly practical. You will work on live case study assignments and group projects while running real-life digital marketing campaigns, applying search and social media marketing techniques to support competitive marketing strategies.
|Level||RQF Level 7|
This course is ideal for graduates who want to establish a career in digital marketing or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively you may have been involved in related areas of marketing or digital marketing and want to strengthen your capabilities.
Digital marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.
The MSc is the only route available for international students.
|England||8100 GBP for Year 1|
|Northern Ireland||8100 GBP for Year 1|
|Scotland||8100 GBP for Year 1|
|Wales||8100 GBP for Year 1|
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