University of Reading: Marketing (Consumer Marketing)

InstitutionUniversity of Reading
Department Henley Business School View department profile
Study type Taught


This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options.

Not sure which pathway to choose (International Marketing, Digital Marketing or Consumer Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.

The programme is designed to provide students with a comprehensive understanding of marketing and marketing strategy with the opportunity for students to specialise in a core contemporary aspect of the discipline: consumer behaviour. You will explore the importance of consumer behavior analysis and its role in decision-making.

You will benefit from regular guest speakers from well-known global brands as well as small- and medium-sized businesses.


As more organisations operate internationally, the skills and insights provided by this degree equip students very well for careers in marketing, global brand management, market insight and strategic consultancy.


University of Reading
Henley Business School

Founded in 1945, Henley is one of the oldest business schools in the UK and part of the University of Reading. We are among an elite group of business schools to be triple-accredited for the quality and capability of our faculty and output.

Henley offers a wide range of postgraduate degrees in six programme areas:

Approach to learning
The Henley approach to learning is a highly respected blend of academic theory and practical ...

View Profile

Not what you are looking for?

Browse other courses in Marketing or Consumer studies, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here

Register with

  • Exclusive bursaries
  • Open day alerts
  • Latest PG news
Register Now!