University of Reading: Marketing (Consumer Marketing)
|Institution||University of Reading|
|Department||Henley Business School View department profile|
This course provides you with an understanding of marketing strategies and practices, with a focus on understanding the consumer, and how to link this understanding with new marketing opportunities and strategy options.
Not sure which pathway to choose (International Marketing, Digital Marketing or Consumer Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the University.
The programme is designed to provide students with a comprehensive understanding of marketing and marketing strategy with the opportunity for students to specialise in a core contemporary aspect of the discipline: consumer behaviour. You will explore the importance of consumer behavior analysis and its role in decision-making.
You will benefit from regular guest speakers from well-known global brands as well as small- and medium-sized businesses.
As more organisations operate internationally, the skills and insights provided by this degree equip students very well for careers in marketing, global brand management, market insight and strategic consultancy.
|Level||RQF Level 7|
Normally a good first or second class honours degree (or equivalent from a university outside the UK).
IELTS requirements: 7.0 overall with no element less than 6.0 (or equivalent)
|Location||Henley Business School|
|EU||13300 GBP for Whole course|
|England||13300 GBP for Whole course|
|Northern Ireland||13300 GBP for Whole course|
|Scotland||13300 GBP for Whole course|
|Wales||13300 GBP for Whole course|
|Channel Islands||13300 GBP for Whole course|
|International||22050 GBP for Whole course|
University of Reading
Henley Business School
Founded in 1945, Henley is one of the oldest business schools in the UK and part of the University of Reading. We are among an elite group of business schools to be triple-accredited for the quality and capability of our faculty and output.
Henley offers a wide range of postgraduate degrees in six programme areas:
- Business and Management
- Information Management and Digital Business
- Finance at the ICMA Centre
- Real Estate and Planning
- The Henley MBA
Approach to learning
The Henley approach to learning is a highly respected blend of academic theory and practical ...
Not what you are looking for?Browse other courses in Marketing or Consumer studies, or search our comprehensive database of postgrad programs.
Scholarship Opportunity with Postgrad.com
Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.Click here