University of Manchester: International Fashion Retailing (Multichannel Marketing)
| Institution | University of Manchester |
|---|---|
| Department | Department of Materials View department profile |
| Web | http://www.manchester.ac.uk/materials |
| pgt-materials@manchester.ac.uk | |
| Telephone | +44 (0)161 306 5932 |
| Study type | Taught |
MSc
Summary
E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.
**The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:**
- Insight into all the multiple routes by which customers and businesses interact with each other.
- A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
- An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.
The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
**Common Units**
- International Fashion Retailing
- Constructed Textiles for Fashion
- Research Methods
**Multichannel Marketing Units**
- E-Fashion Retailing
- Multi-channel Marketing
- Contemporary Retailing
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects that contain substantial management, marketing or social science content. |
| Location | Main Site University Recruitment And Adm Oxford Road Manchester M13 9PL |
Fees
| EU | 11000 GBP for Year 1 |
|---|---|
| England | 11000 GBP for Year 1 |
| Northern Ireland | 11000 GBP for Year 1 |
| Scotland | 11000 GBP for Year 1 |
| Wales | 11000 GBP for Year 1 |
| Channel Islands | 11000 GBP for Year 1 |
| International | 24000 GBP for Year 1 |
Summary
E-retailing is the fastest growth area in fashion retailing and is an integral element of internationalization. As such it is probably the current most important strategic development facing international fashion retailers. The programme aims to provide a highly targeted, practical programme to support this growing sector. As a business discipline, multichannel marketing management is essential for an organisation's overall strategic planning, as it is designed to maximise the revenues and profits of the firm. Emphasis is placed on linking the fundamentals of marketing to multichannel practices, considering the multiple routes by which customers and businesses interact with each other, studying the importance of multichannel retailing, marketing strategy development and integration of channels.
The Multichannel Marketing course is designed to help you develop a critical appreciation of key areas in fashion retail including:
- Insight into all the multiple routes by which customers and businesses interact with each other.
- A thorough understanding of e-business and e-consumer behaviour in achieving and maintaining market competitiveness and e-profitability will be investigated.
- An understanding of multichannel marketing practices using case study material from UK textile retailers and other successful global retailers, including looking at the value, mid-market and luxury fashion sectors.
The Course: The complete MSc course is made up of taught course units and a research dissertation project. The taught course units, assessed by a combination of coursework and examination, cover a wide range of industry-relevant subject areas:
Common Units
- International Fashion Retailing
- Constructed Textiles for Fashion
- Research Methods
**Multichannel Marketing Units**
- E-Fashion Retailing
- Multi-channel Marketing
- Contemporary Retailing
Your dissertation is a chance to apply what you have learned to a focused five-month research project. Your choice of topic will be determined in consultation with your personal tutor and will develop further skills that can be applied to the real world.
| Level | RQF Level 7 |
|---|---|
| Entry requirements | 2.1 UK Honours degree or equivalent, or an approved combination of educational qualification and industrial experience. Applications from candidates with academic backgrounds in Marketing, Management, and Arts and Social Science (combinations of English, History, Languages, Politics, Psychology) related disciplines (minor or major) are particularly welcomed. Other academic backgrounds are also considered, including Fashion Management, Media, Culture and Society and other multi-disciplinary subjects that contain substantial management, marketing or social science content. |
| Location | Main Site University Recruitment And Adm Oxford Road Manchester M13 9PL |
Fees
| EU | 11000 GBP for Year 1 |
|---|---|
| England | 11000 GBP for Year 1 |
| Northern Ireland | 11000 GBP for Year 1 |
| Scotland | 11000 GBP for Year 1 |
| Wales | 11000 GBP for Year 1 |
| Channel Islands | 11000 GBP for Year 1 |
| International | 23500 GBP for Year 1 |
University of Manchester
School of Materials
The School is a leading international research school, employing over 90 academic staff, spanning seven research areas, and hosting industry-sponsored research centres in the areas of composites, energy materials, materials performance and materials imaging, providing a unique capability to process and analyse materials of all types. We have over 250 postgraduate research students and 125 Postdoctoral Research Assistants from a wide range of science, engineering and management backgrounds. Our postgraduate programmes are academically challenging and forward-thinking. Industry drives their content, and we invite many to work alongside us in our strategic development, ensuring that ...
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