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University of Limerick: International Tourism

Institution University of Limerick
Department Kemmy Business School
Web https://www.ul.ie
Study type Taught

Summary

Provides an understanding of the international tourism industry and an appreciation of the key issues affecting its continued development along with insights into the marketing and management issues impacting on the sector. Students interact with tourism industry practitioners and visiting international faculty and an international field trip forms an integral part of the course.

MA

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