University of Leeds: Marketing

InstitutionUniversity of Leeds
Department Leeds University Business School
Telephone 0113 343 4596
Study type Research


The Marketing Division within Leeds University Business School are interested in receiving proposals in the following areas of research:

Consumer buying behavior
Analysis of consumer heterogeneous preferences and discrete choice analysis
Retailing and store choice analysis
Branding and brand equity
Formulating and implementing sustainability marketing strategies: Bridging the gap
Marketing strategy making
Emergent marketing strategy and decision making in marketing organizations
Corporate responsibility and sustainability
Green marketing and advertising
Business ethics
International marketing
Cross cultural buyer-seller relationships
Export marketing strategy and performance
Sustainable strategies of multinational corporations
Standardisation/adaptation of international service offerings
International marketing process standardisation/adaptation.

Doctor of Philosophy - PhD

MA (Res)

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