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University of Leeds: International Marketing Management
| Institution | University of Leeds |
|---|---|
| Department | Leeds University Business School |
| Web | http://www.leeds.ac.uk |
| masters@lubs.leeds.ac.uk | |
| Telephone | 0113 343 4908 |
| Study type | Taught |
Summary
This Masters degree enables you to develop a career in strategic marketing, particularly in the global business environment.
You’ll learn to appreciate modern developments in marketing management theory and practice, exploring essential areas including global marketing, marketing strategy and marketing research.
You’ll also examine key topics such as global and digital services, cross-cultural consumer psychology and global distribution and supply chains.
The course has a practical focus, allowing you to develop professional skills through practical assignments and case studies examining genuine business scenarios.
Our academics are specialists in their field with extensive teaching, research and consultancy experience of international standing. This globally recognised course will provide you with cross-cultural experience and the skills required to work in the worldwide business environment.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A bachelor degree with a 2:1 (hons) in any subject. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing. Visit our website for full entry requirements, including the alternative qualifications we accept. |
| Location | University of Leeds Woodhouse Lane Leeds LS2 9JT |
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