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University of Leeds: International Marketing Management

Institution University of Leeds
Department Leeds University Business School
Telephone 0113 343 4908
Study type Taught


Core modules will develop your understanding of marketing theory and practice with a global focus.

You’ll learn how organisations use marketing research to understand their market, alongside gaining an awareness of consumer behaviour across cultures. You’ll then examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and marketing strategy as well as the challenges in the global marketing environment.

From there, you’ll develop your knowledge by focusing on international services marketing and consider practical solutions to the problems of global distribution and supply chains. Optional modules will give you the chance to explore areas that suit your interests or career plans.

The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.


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