University of Leeds: Corporate Communications, Marketing and Public Relations

InstitutionUniversity of Leeds
Department Leeds University Business School
Web http://www.leeds.ac.uk
Email masters@lubs.leeds.ac.uk
Telephone 0113 343 4908
Study type Taught

Summary

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as global strategic marketing, marketing research and social media marketing, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates and focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain experience that can be exceptionally rewarding.

MA

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