find your perfect postgrad program
Search our Database of 30,000 Courses
University of Leeds: Consumer Analytics and Marketing Strategy
| Institution | University of Leeds |
|---|---|
| Department | Leeds University Business School |
| Web | http://www.leeds.ac.uk |
| masters@lubs.leeds.ac.uk | |
| Telephone | 0113 343 4908 |
| Study type | Taught |
Summary
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and use. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.
Taught by leading academics from Leeds University Business School and the School of Geography, you’ll explore a range of analytical techniques including applied Geographic Information Systems (GIS) and retail modelling, consumer and predictive analytics, and data visualisation. You’ll also develop the skills to use analytic data to inform decisions about marketing strategy.
Thanks to our connections with businesses worldwide, you’ll have access to emerging trends in various areas, including consumer behaviour, decision science and digital and interactive marketing. You’ll further develop your practical skills by working on a live data project provided by a company.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | A bachelor degree with a 2:1 (hons) in any subject. Quantitative skills are beneficial but not essential; a willingness to engage with quantitative materials is required. Visit our website for full entry requirements, including the alternative qualifications we accept. |
| Location | University of Leeds Woodhouse Lane Leeds LS2 9JT |
Not what you are looking for?
Browse other courses in Business studies, Business consultancy, Decision making, Marketing, Consumer studies, Retailing, Data analysis or Geographical information systems, or search our comprehensive database of postgrad programs.Scholarship Opportunity with Postgrad.com
Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.
Click here
