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University of Hull: MSc Marketing Management
| Institution | University of Hull |
|---|---|
| Department | Faculty of Business, Law and Politics |
| Web | http://www.hull.ac.uk |
| pgadmissions@hull.ac.uk | |
| Telephone | 01482 466850 |
| Study type | Taught |
Summary
Develop managerial expertise, leverage analytics, understand consumer psychology, and excel in international and ethical marketing practices through a Chartered Institute of Marketing (CIM) accredited programme.
The MSc in Marketing Management has a distinctive and business-oriented curriculum that sharpens your managerial, planning, analytical, data handling, and ethical marketing skills, giving you the opportunity to develop an in-depth understanding of the pivotal role of a marketing manager in an international business landscape. Through a combination of theoretical foundations, practical applications, and real-world insights, this programme helps you to become a strategic and dynamic marketing professional who can drive success in a globally interconnected marketplace. Through a range of modules such as Contemporary Global Marketing Practice, Marketing Analytics, Interactive Integrated Marketing Communications, and Buyer Behaviour and Ethics, you will delve into the realms of marketing research insights, strategic marketing management, brand management, consumer psychology, and international marketing, equipping you to make strategic and tactical marketing decisions in diverse areas of marketing.
To nurture your leadership and teamwork capabilities, this programme places a strong emphasis on collaborative learning. You will engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates, fostering your ability to effectively collaborate with colleagues and clients in your future roles. Additionally, you will benefit from first-hand insights shared by guest speakers who possess extensive senior leadership experience, drawn from our extensive network of cross-sector industry partners.
The programme is accredited by the CIM (Chartered Institute of Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing.
Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) means you’ll also be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.
MSc
| Level | RQF Level 7 |
|---|---|
| Entry requirements | The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria. |
| Location | The University of Hull Cottingham Road Hull HU6 7RX |
Fees
| Republic of Ireland | 12000 GBP for Whole course |
|---|---|
| England | 12000 GBP for Whole course |
| Northern Ireland | 12000 GBP for Whole course |
| Scotland | 12000 GBP for Whole course |
| Wales | 12000 GBP for Whole course |
| Channel Islands | 12000 GBP for Whole course |
| EU | 15000 GBP for Whole course |
| International | 15000 GBP for Whole course |
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