University of Glasgow: International Strategic Marketing

InstitutionUniversity of Glasgow View institution profile
Department Adam Smith Business School View department profile
Web glasgow.ac.uk/business
Email business-management@glasgow.ac.uk
Telephone 0141 330 3993
Study type Taught

Summary

International Strategic Marketing will provide you with a detailed understanding of contemporary marketing principles, techniques and trends from an international perspective to help you think independently and strategically.

**Academic contact: business-management@glasgow.ac.uk
Admissions enquiries: www.gla.ac.uk/enquirenow
September start
MSc: 12 months full-time**

**WHY THIS PROGRAMME**

You will develop the ability to critically analyse, evaluate and manage market opportunities within an international context to prepare you for a career in a large or small enterprise.

You will foster a critical appreciation of relevant theories and methodologies from across the marketing discipline that will help you analyse situations and make decisions.

You will develop an in-depth understanding of the opportunities and requirements of international strategic marketing in a dynamic, networked, international and culturally diverse economy.

You will build upon your existing marketing knowledge and learn analytical and interpretive skills to help you integrate marketing with other management functions such as finance and HR.

Upon graduating you will have enough marketing knowledge to make informed decisions relating to marketing strategy.

We host a series of networking events and guest lectures by business leaders. Previous speakers have included the Head of Amazon UK, Microsoft Scotland, and senior managers from a range of industries.

Staff who teach this programme have particular strengths in the areas of brand management, consumer behaviour, services marketing and ethics, with a strong focus on digital platforms.

**Adam Smith Business School is triple accredited**
**www.gla.ac.uk/schools/business/aboutus/accreditationsandrankings/**

**PROGRAMME STRUCTURE**

You will take nine core and three optional courses, followed by a dissertation. Reflecting, evaluating and presenting are facilitated at every stage by simulations, real life case studies and scenario investigations. You will also be given the opportunity to pursue in-company projects and carry out consultancy work and take part in business simulations.

**Core courses**
- Consumer behaviour

- Global business environment

- International strategic management

- Managing across cultures and comparative management

- Marketing communications

- Marketing ethics and society

- Marketing research

- Services marketing

- Strategic marketing management.

**Optional courses may include**
- Export marketing

- E-Marketing strategy

- International brand management

- Marketing planning and decision making

- Retail marketing

- Sales management and techniques

- Strategic marketing consultancy.

**Programme alteration or discontinuation**
The University of Glasgow endeavours to run all programmes as advertised. In exceptional circumstances, however, the University may withdraw or alter a programme. For more information, please see: Student contract.
www.gla.ac.uk/myglasgow/senateoffice/studentcontract/

**CAREER PROSPECTS**
Graduates go on to work in marketing roles in small and large companies around the world, particularly in jobs relating to brand management, advertising and public relations, marketing research, marketing consultancy, jobs associated to conventional or digital marketing. We have a dedicated careers and employability team who provide 1-2-1 support and advice, group workshops, employer events on campus and networking opportunities throughout the year to help you with your career prospects.

MSc

University of Glasgow
Adam Smith Business School




















The University of Glasgow’s Adam Smith Business School has the triple crown of accreditation and is accredited by AACSB, AMBA and EQUIS, evidence of our credibility and performance worldwide. In 2019, the School was also recognised by the Athena Swan Charter, achieving a Bronze Award for gender equality. We are proud to continue the legacy of alumni Adam Smith, the father of economics, after whom our business school is named. Programmes focus on inspiring, challenging and developing modern thinking – with a commitment to making an impact on culture and society.

Founded in ...

View Profile

Not what you are looking for?

Browse other courses in Business studies or Marketing, or search our comprehensive database of postgrad programs.

Scholarship Opportunity with Postgrad.com

Are you a PG student at this University or have you applied to study a postgraduate program at a university in Europe? Tell us your plans and qualify for a £500.00 PGS Scholarship.

Click here

Register with Postgrad.com

  • Exclusive bursaries
  • Open day alerts
  • Latest PG news
Register Now!