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University of Exeter: Social Media Management

Institution University of Exeter View institution profile
Department Communications, Drama and Film
Web https://www.exeter.ac.uk/postgraduate
Email HASSEnquiries@exeter.ac.uk
Telephone +44 (0)1392 727272
Study type Taught

Summary

  • Gain advanced knowledge of social media in business contexts

  • Understand brand strategy and properties of different platforms

  • Develop technical proficiency in content creation, engagement metrics, SEO, and AI

  • Our vibrant postgraduate community benefits from research-inspired teaching from experts in social media and related subdisciplines, including gamification and critical video game theory, celebrity cultures, promotional cultures, algorithm bias, and user data analysis

  • Gain valuable transferable skills in management of social media, user research and design, campaigning, branding, budgeting, reputation management, and digital marketing strategies

To learn more about modules, assessment methods, facilities and our staff research expertise please visit our course page.

MA

University of Exeter

A Russell Group university offering outstanding career prospects  

At the University of Exeter, we provide study opportunities in beautiful and historic surroundings in South West England. Studying with us will give you the opportunity to become an expert in your field, develop valuable skills and help you build the foundations for your career. 

We are a member of the prestigious Russell Group of top UK research universities, ranked in the country’s top 15 in The Times and Sunday Times Good University Guide 2025. We are proud to produce ambitious alumni who progress to successful global careers …

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