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University of Essex Online: Global Digital Marketing
Institution | University of Essex Online View institution profile |
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Department | University of Essex Online View department profile |
Web | https://online.essex.ac.uk |
enquiries@online.essex.ac.uk | |
Telephone | 0800 0527 526 |
Study type | Taught |
MSc
Summary
Gain the digital knowhow to excel in a marketing career anywhere in the world with this specialist degree.
In the 21st century, marketing has transformed into a highly sophisticated process which seeks to understand and address the unique demands of customers and businesses. With the availability of large volumes of data and many varied platforms to promote through, firms of all sizes need a deep appreciation of how to use these to stand out from their competitors. Marketing professionals need a wide range of skills, particularly in the collection, analysis and presentation of data, to successfully meet the highly specific demands of a broad range of consumers.
After gaining an advanced understanding of the external context within which international businesses operate, you will study a broad range of topics including:
the internal processes that occur within consumers’ minds and how to choose corresponding marketing strategies
management of internal and external communications aimed at creating a favourable point of view among stakeholders
data analytics for managers, including the technical aspects of collecting and organising data
Towards the end of your studies you will develop a research report around a topic within global digital marketing that is of particular interest to you. You will conduct first-person research into the topic and create a comprehensive report, demonstrating your new skills in marketing, research and communication.
Level | RQF Level 7 |
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Entry requirements | We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.
Academic entry route
Work experience entry route
English language requirements |
Location | Online Learning West One 114 Wellington Street Leeds LS1 1BA |
Fees
England | 11836 GBP for Year 1 |
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Northern Ireland | 11836 GBP for Year 1 |
Scotland | 11836 GBP for Year 1 |
Wales | 11836 GBP for Year 1 |
Postgraduate Certificate - PgCert
Summary
It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.
This short postgraduate course is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will study topics such as:
the external context in which international businesses operate and the opportunities and challenges posed
the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
the key elements that marketers must integrate to establish and sustain service excellence and provide customer value
Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a PG Dip or the full Masters.
Level | RQF Level 7 |
---|---|
Entry requirements | We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.
Academic entry route
Work experience entry route
English language requirements |
Location | Online Learning West One 114 Wellington Street Leeds LS1 1BA |
Fees
England | 3945 GBP for Year 1 |
---|---|
Northern Ireland | 3945 GBP for Year 1 |
Scotland | 3945 GBP for Year 1 |
Wales | 3945 GBP for Year 1 |
Postgraduate Diploma - PgDip
Summary
In the modern business world, it is essential for marketers to have a solid understanding of the increasing number of digital channels available. It is especially important that they are aware of the opportunities created by them on an international scale, as well as the challenges that arise.
This short postgraduate marketing course introduces you to a variety of crucial strategies to promote products and services and the underlying theory behind them. You will study a range of topics including:
the external context in which international businesses operate and the opportunities and challenges posed
the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
management of internal and external communications aimed at creating a favourable point of view among stakeholders
data analytics for managers, including the technical aspects of collecting and organising data
Alongside the specialist knowledge you gain, you will also improve your skills in communication, critical thinking and research. Towards the end of your studies you will have the opportunity to advance onto the full Masters.
Level | RQF Level 7 |
---|---|
Entry requirements | We know that many people from non-traditional backgrounds would succeed on our courses! That’s why we offer two different entry routes, taking into account your prior work experience and relevant qualifications. You will also need to meet our English language requirements. Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.
Academic entry route
Work experience entry route
English language requirements |
Location | Online Learning West One 114 Wellington Street Leeds LS1 1BA |
Fees
England | 7891 GBP for Year 1 |
---|---|
Northern Ireland | 7891 GBP for Year 1 |
Scotland | 7891 GBP for Year 1 |
Wales | 7891 GBP for Year 1 |
University of Essex Online
About University of Essex Online
University of Essex Online provide 100% online part-time Masters degrees and short courses in business, computing, education, health, law, criminology and psychology. Our students benefit from a flexible approach to learning while receiving the same dedicated support they expect from a top UK university.
We achieved a gold rating in the government’s Teaching Excellence Framework (TEF 2018), for delivering consistently outstanding teaching, learning and outcomes for our students). This rating is the highest possible an institution can achieve.
Why study with University of Essex Online
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