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University of Cumbria: MBA Tourism Management

Institution University of Cumbria
Department Business, Law, Policing and Social Sciences
Web http://www.cumbria.ac.uk
Email enquirycentre@cumbria.ac.uk
Telephone 0845 6061144
Study type Taught

Summary

Aimed at existing industry professionals seeking to optimise their career potential, our MBA in Tourism Management is designed in consultation with regional and national businesses operating in a range of sectors across the tourism industry.

Develop an operational and strategic understanding of tourism management, in line with modern challenges and issues confronting businesses operating in this dynamic and fast moving industry.

COURSE OVERVIEW The course provides you with the opportunity to enhance and extend your existing knowledge and expertise by focusing on the critical areas of success in the tourism industry. Each module provides you with a ‘toolkit’ for modelling what successful tourism sector provision looks like in this highly diverse industry with multiple stakeholders and widely differing agendas.

ON THIS COURSE YOU WILL... - Develop and deepen your knowledge and understanding of the tourism industry.

  • Examine cutting edge thinking and practice across the tourism sector.

  • Extend your critical thinking, conceptual thinking and reasoning skills relating to effective leadership and management within the tourism industry.

  • Enhance your employability, career potential and personal effectiveness.

  • Further develop and refine your ability to carry out independent research in the field of tourism management.

WHAT YOU WILL LEARN On this programme, you will learn the relevant knowledge and understanding of organisations and the external context in which they operate. Develop the management and operational skills necessary to shape the dynamic and organic changes within your sector of the tourism industry. You will have the opportunity to explore a specialist area through a range of optional modules that explore the development, planning and management of specific businesses.

Throughout, you will learn to integrate new knowledge within both an organisational and departmental context. You will explore concepts of sustainability within the context of space and place, particularly the English Lake District. This programme will equip you with the tools you need to become an effective and successful manager and researcher.

EXPLORE OUR RANGE OF SPECIALISED PATHWAYS: If you would like to develop your in-depth knowledge of a sector or a particular area of expertise, you can choose to study one of four specialist areas of study:

Heritage and Culture - You should register on the following two modules: - Managing Heritage Attractions

  • Regional Literary Tourism, Culture and Heritage

Sustainable Tourism - You should register on the following two modules: -Sustainable Strategic Collaboration in Tourism - Transformational Tourism

Cultural Events - You should register on the following two modules: - Festival Management

  • Events and Rural Regeneration

Hotel Management - You should register on the following two modules: - Strategic Hotel Management

  • Sustainable Supply Chain Management

If you choose one of the above specialised areas of study this will be reflected in your final award.

Compulsory modules - Tourism Innovation and Entrepreneurship

  • Destination Marketing

  • Managing the Visitor Experience

  • Contemporary Issues in Tourism Management

  • Applied Research Methods

  • Applied Industry Project

Optional modules - Managing Heritage Attractions

  • Regional Literary Tourism, Culture and Heritage

  • Sustainable and Strategic Collaboration in Tourism

  • Transformational Tourism

  • Festival Management

  • Events and Rural Regeneration

  • Strategic Hotel Management

  • Sustainable Supply Chain Management

MBA

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