University of Brighton: Marketing (Branding and Communication)

InstitutionUniversity of Brighton
Department Brighton Business School View department profile
Web https://www.brighton.ac.uk/bbs
Email enquiries@brighton.ac.uk
Telephone 01273 644644
Study type Taught

Summary

Our Marketing (Branding and Communications) MSc programme will develop your understanding of marketing from a strategic perspective. This course allows you to specialise and deepen your knowledge as you develop competitive brand management strategies.

This programme is ideal for those seeking to launch a career in marketing and communications, as well as those looking to further progress their knowledge.

On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.

You will gain practical experience from live projects, critically analysing and developing strategies for real clients. Project briefs vary from launching a new product to expansion strategies. This commercial marketing experience will give you a head start when progressing your career.

This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.

MSc

Postgraduate Certificate - PgCert

Postgraduate Diploma - PgDip

University of Brighton
Brighton Business School

 

At Brighton we cultivate entrepreneurial thinkers. Based on the beautiful British coast, within one hour of London and 30 minutes from London Gatwick International Airport, we are a professional business school offering internationally recognised undergraduatepostgraduate and executive courses across a wide range of business subjects.

Through our strong relationships with professional bodies and organisations from across the world we deliver career-focused courses that allow students the opportunity to practically apply their knowledge.

We are also proud to be one of the UK’s top five universities for the impact of our research into ...

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